Remove 2014 Remove Communications Remove Marketing Remove Technology
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014.

Marketing 140
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2014 is done. Bring on the New Year!

YourMembership

Goodbye 2014. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. Forget the Polar Vortex, Ignite Your 2014 with These Tips and Resources.

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256
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Best 2014 Blogs from Our Association and Alliance Management Company

Virtual

And we’ve really begun to make headway as a technology-focused alliance management company—capable of supporting open-source technology associations , standard-setting alliances, and IoT consortia, in addition to our other practice areas. We’re not surprised this blog was among our most popular in 2014.

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The makings of marketing mavens

Aaron Wolowiec

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

Marketing 100
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Nonprofits and associations are hiring…even in a candidate’s market

Aaron Wolowiec

According to a recent report by Professionals for Nonprofits , nearly 60 percent of nonprofits increased their staff size in 2014 and 55 percent plan to add staff this year. 1, with marketing and communications taking the No. 2 slot, followed by technology. 1, with marketing and communications taking the No.

Marketing 100