Remove 2014 Remove Marketing Remove Price Remove Technology
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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100
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The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100
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5 Things to Know about Salesforce for Association Management

Forj

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. “You don’t pay the full price; you only pay the difference in price.”

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How to Tame Technology

Association Adviser

.” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people.

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Opportunity Knocks – Are You There?

YourMembership

It seems that when things change for the worse, they tend to do so very quickly- like rising gas prices. When the Great Recession hit in 2007, the impact on the job market was felt immediately and unemployment peaked at 10 percent only a couple years later in 2009. at the start of 2014. at the start of 2014.

Education 150
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2013: A Millennial’s Perspective

Association Adviser

Your pricing and member benefits need to reflect that. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014.

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Challenge Your Association: Three Ways To Aim Higher in 2014

Associations Now

The Chromebook, which saw a big surge in market share during 2013, has a lot of the stuff the average user needs at a smaller price than much of its competition. (It You put all this work into effectively positioning yourself in the market. You put all this work into effectively positioning yourself in the market.