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Refocusing on Jobs and Education in 2015

YourMembership

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. So where are we at the start of 2015?

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Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

Learn how to build your customer journey map with these seven online community touchpoints. One company employing this strategy is Jama Software. You have a ready-made list of active, happy, and unhappy customers at your fingertips, and a reason to recruit them. Streamline Customer Onboarding. Proactively Address Problems.

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Identifying Association Trends – It’s About the Data

YourMembership

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations.

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Survey: Charitable Groups Losing More Donors Than They Recruit

Associations Now

As reported by the Association of Fundraising Professionals (AFP) and Urban Institute’s Center on Nonprofits and Philanthropy 2015 Fundraising Effectiveness Project (FEP), those offsets resulted in that $3.611 billion figure being trimmed to just $173 million in net giving growth. ” Big Hurdles for Smaller Groups.

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Association Chat: Focusing on Customers and Members

KiKi L'Italien's Acronym Soup

We''re going to spend an hour discussing how we can better serve our members and our organizations on the March 31, 2015 edition of Association Chat. How can we bring delight to our members? What are your member recruiting strategies? How do you bring delight to your members?

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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If you want to learn how to use Google Analytics to make better decisions about content , check out this post from Content Marketing Institute – and the ebook it mentions. Have no fear. When the U.N. 1 CAE credit.

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Feeling the Burn(out)

Higher Logic

Since community management is new, executives often don’t understand the challenges community managers deal with and don’t know how to support them. Organizations know they need a community manager, but don’t know how to properly support them. How do you know you’re burning out? How can you fix this?

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