Spark Consulting

MAY 11, 2020

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World. A list of “how-to” guides and curation tools.

Case Study 341

Case Study Content Proposal Innovation 341

YourMembership

AUGUST 29, 2014

I just returned from the 2014 ASAE conference in Nashville, TN and I was thinking about how rewarding going to conferences can be. So many new trends, cutting edge strategies and best practices. Xperience2015 will be held April 12-15, 2015 at the fabulous Vinoy Renaissance St. So many interesting people to meet. Petersburg, FL.

Conference 150

Conference How To Nashville Team 150

Association Success

DECEMBER 10, 2019

How they would consume it. How to measure value and success. How to identify things we should stop doing. As the OSCPA content team discussed our strategy, we realized we could take the time to develop a list of specific to-dos for the next 3-5 years. We did not want to relitigate our strategy again in a year or two.

Content 66

Content Strategy Ohio Communications 66

Aaron Wolowiec

SEPTEMBER 30, 2014

Heed these helpful hints: Develop a strategy. states that 65 percent of exhibitors do not have a clear strategy or plan of action for trade show participation. How did the association perform? Answers to these questions are necessary for assessing performance and creating a strategy to improve. Set and track goals.

Tips 100

Tips Marketing Strategy Content 100

Nimble AMS

DECEMBER 20, 2023

Strategies to use data to prepare your organization for AI The AI revolution is touching everything, nonprofit and member-based organizations included. How to leverage AI to improve your learner experience Your members value professional development opportunities. Watch now.

New York City 142

New York City Chicago New York Tips 142

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. you guessed it.

Communications 223

Communications Survey Social Media Revenue 223

Socious

AUGUST 27, 2015

This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. It is the association industry’s deepest look into trends, tools, and tactics.

Marketing 100

Marketing Strategy Survey Tools 100

Association Adviser

NOVEMBER 18, 2014

As we discussed in How to Tackle Technology, offering members videos, apps, social media and responsive design won’t work without a cohesive strategy in place—and it might even backfire on you. For more about this topic, click on the headline.

Technology 60

Technology America Social Media Video 60

YourMembership

JANUARY 23, 2015

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations.

Innovation 150

Innovation Membership Management Analysis Recruiting 150

Higher Logic

DECEMBER 2, 2019

Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. Airbnb recognizes that its most valuable support comes from its users, so it brings hosts together to swap ideas on how to be better hosts, problem-solve, and suggest ways to improve their businesses.

Examples 156

Examples Software Newsletter Review 156

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. A customer success strategy acknowledges the big picture. Build Your Customer Success Strategy with Engagement in Mind.

Software 174

Software Resources Strategy Tools 174

Associations Now

DECEMBER 21, 2015

Out of the publication’s countless stories produced during 2015, these 50 kept readers engaged for the longest span of time. Technology strategy expert Ben Thompson takes another look at the company in the wake of its Platform announcement. What were the most difficult jobs to fill in the third quarter of 2015?

How To 40

How To New York Social Media Marketing 40

Associations Now

FEBRUARY 28, 2020

Also: harnessing the power of a valuable advertising strategy—word-of-mouth. Beyond strategy, web accessibility may even be a legal requirement for your organization. How to Generate Word-of-Mouth Advertising. . A recent post in the HR People + Strategy Blog explores its benefits and potential shortcomings.

Review 133

Review Software Strategy Marketing 133

Associations Now

DECEMBER 2, 2015

While groups like Goodwill Industries have proved this strategy can be successful, tensions between the commercially focused and the mission-focused sides are bound to arise. million in online donations during #GivingTuesday 2015. — Blackbaud (@blackbaud) December 2, 2015. ” Results of the Day: We processed $39.6

How To 40

How To Boston Revenue Resources 40

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. you guessed it.

Communications 100

Communications Survey Social Media Revenue 100

Higher Logic

APRIL 4, 2019

There’s a certain amount of pride that goes along with knowing just how to order a complicated drink at Starbucks. Someone who speaks Starbucks’ language is more invested in the brand and is more likely to enjoy the feeling of being an insider, rather than someone who hasn’t taken the time to learn how to order that unique coffee drink.

Communications 244

Communications Resources Process Strategy 244

Higher Logic

AUGUST 28, 2018

Big things for your organization’s member strategy. This should be driving your content strategy. Delivering personalized, hyper-relevant content has transformed their engagement strategy. How do you think members like IASBO’s new strategy? Remember how I said these results build on each other? What’s that?

Software 159

Software Illinois Revenue Member Experience 159

Associations Now

APRIL 6, 2015

Learn some lessons in how to improve your association’s ability to work together. “In short, great workforce collaboration has become a major competitive differentiator today,” Adjuvi Chief Strategy Officer Dion Hinchcliffe writes in a post for CMSWire. . — Hostess Snacks (@Hostess_Snacks) April 6, 2015.

How To 40

How To Content Communications Tools 40

Higher Logic

AUGUST 29, 2019

Learn how to build your customer journey map with these seven online community touchpoints. One company employing this strategy is Jama Software. Your team can use this data for any number of account growth strategies (cross-sell, upsell, seat expansion, resource expansion). Streamline Customer Onboarding.

Software 192

Software Team Products Recruiting 192

Potomac Core

MARCH 3, 2020

Conducting strategic conversations about value creation and how the organization could build the catalyst for clean energy in a five to ten year window time frame. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Winning champions commit to act first. Bill Hudson.

DC 232

DC Arlington Virginia America 232

WBT Systems

DECEMBER 6, 2016

Dramatic changes have occurred in how learning is recognized, accredited and validated. A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals.

Strategy 150

Strategy How To LMS Blended Learning 150

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. There is very little doubt that many associations will be faced with having to make the decision of when and how to implement an eLearning program for their organization.

LMS 150

LMS Ohio Learning Management System Cost 150

Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

Course 52

Course Process Oklahoma Revenue 52

KiKi L'Italien's Acronym Soup

MARCH 31, 2015

We''re going to spend an hour discussing how we can better serve our members and our organizations on the March 31, 2015 edition of Association Chat. How can we bring delight to our members? What are your member recruiting strategies? How do you bring delight to your members?

Price 100

Price Recruiting Recruitment Resources 100

Associations Now

JULY 8, 2019

Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF]. The 99U blog by Adobe offers tips on how to become the manager you always wanted to have.

Social Media 80

Social Media Content Tips Strategy 80

Associations Now

JANUARY 15, 2015

How to Get the Word Out When You’re on a Budget [link] #nptalk #assnchat. — Kellen Company (@KellenCompany) January 15, 2015. The post Thursday Buzz: Old Becomes New With This Evergreen Content Strategy appeared first on Associations Now.' You might be sitting on an untapped traffic goldmine. Marketing on the Cheap.

Content 40

Content Strategy Social Media Tools 40

KiKi L'Italien's Acronym Soup

JUNE 28, 2015

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. Why is content strategy necessary for your social media plan? Your content strategy will inform your decisions on what to post where.

Social Media 100

Social Media Resources Video Content 100

Reid All About it

MARCH 17, 2017

If you want to learn how to use Google Analytics to make better decisions about content , check out this post from Content Marketing Institute – and the ebook it mentions. how to get statistics that help you prevent members, at both the national and chapter level, from leaving; and whatever else is on your mind. When the U.N.

DC 150

DC Washington America eBook 150

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

millennials 245

millennials LMS Price Education 245

Associations Now

APRIL 4, 2017

For instance, the report—based on a survey of 314 marketing professionals—shows that there was a 19 percent increase in hiring between 2015 and 2016. In 2015, 28 percent of respondents expected to hire more marketers in 2016, but this year that number jumped to 44 percent.

Report 83

Report Marketing Survey Tools 83

Higher Logic

JANUARY 18, 2016

Since community management is new, executives often don’t understand the challenges community managers deal with and don’t know how to support them. Organizations know they need a community manager, but don’t know how to properly support them. How do you know you’re burning out? How can you fix this?

Maine 120

Maine Report Recruiting Recruitment 120

Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Or it learns how to better network. How do staff members apply this newfound knowledge? At the same time, Abila predicts an increase partnerships.

Certificate 100

Certificate Revenue System millennials 100

Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Concrete strategies are being developed through the Helicopter Foundation to promote careers and help lead more pilots and technicians to choose careers in the Industry. Matt Rowan.

Industry 144

Industry Team Products Report 144

Reid All About it

SEPTEMBER 30, 2016

After reading Elizabeth Engel and Shelly Alcorn’s paper, The Association Role in the New Education Paradigm , I was inspired to write my own take on how associations could transform higher education. Why not dream big or dream differently—that’s how to design your own future. More info/register. Host: MCI Group. Wed 10/5 at 12 p.m.

Maryland 150

Maryland millennials Education America 150

GlowGlobally

SEPTEMBER 16, 2016

AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. In this 30 minute webinar, we’ll share: AWWA’s overview and strategy for entering India.

America 60

America Marketing Strategy Organization 60

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver.

Denver 100

Denver Georgia Survey Report 100

YourMembership

JUNE 5, 2015

Like so many annual meetings the underlying theme was change – what has changed since we last met, what is about to change, and what are things that will be driving change as we move through the remainder of 2015 and beyond. If you have some ideas or strategies you would like to share, drop me a line.

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150