Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. billion by 2022 [ Transparency Market Research ].

Software 174

Software Resources Strategy Tools 174

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

Education 60

Education Chicago Products Course 60

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Transfer.). At the same time, Abila predicts an increase partnerships.

Certificate 100

Certificate Revenue System millennials 100

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Association Adviser

OCTOBER 13, 2016

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities. Primary challenges.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

Strategy 40

Strategy Revenue Content Technology 40

Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

Social Media 120

Social Media Products Cost Communications 120

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A handful of recent studies highlighting email marketing trends offer some food for thought on where audiences are reading and what could be done to best engage those audiences.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

Revenue 40

Revenue Newsletter Social Media Marketing 40

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Association Success

SEPTEMBER 17, 2019

Mark Zuckerberg created his own book club in 2015, launching an annual release of suggested tomes. To scale (a) business requires getting four key decision sets — People, Strategy, Execution and Cash — absolutely right, and there are right and wrong answers,” Harnish writes. Here we go: . The now-retired U.S.

Strategy 70

Strategy Industry Organization Marketing 70

GlowGlobally

JANUARY 11, 2016

Revenues of organizations based in this region have grown from 7.5% The strategic location of Singapore connects to the world’s biggest market, with more than 100 airlines flying to 300 countries worldwide and has an access to 4 billion people within a 7- hour flight radius. in 2014 to an estimated 9.3%

Chicago 60

Chicago DC Washington Revenue 60

Aaron Wolowiec

JUNE 23, 2015

Think about it: How many associations want to boost revenue by hoping their members buy more? In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration and intensity they—not you—want. Newsflash: It’s not about us.

Products 100

Products Innovation Revenue Member Engagement 100

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. These were just some of the issues addressed during last week’s Newspaper Association of America’s mediaXchange 2015 meeting.

Press Release 40

Press Release Revenue Industry Products 40

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. Of course he is right.

Directory 60

Directory Innovation Survey Project 60

Associations Now

JANUARY 29, 2015

Plus: The strategy of releasing Super Bowl ads early. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. . Super Stuff.

Arlington 40

Arlington Virginia Price Proposal 40

Association Adviser

MARCH 18, 2014

Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. Integrate your other strategies. Look for opportunities to generate revenue and membership.

Georgia 60

Georgia Revenue Conference Technology 60

Associations Now

SEPTEMBER 15, 2015

Starting a direct competitor to Amazon might sound like a fool’s gamble in 2015, but Jet.com has succeeded in building momentum quickly. Jet’s strategy, masterminded by Diapers.com founder Marc Lore, has been the talk of the industry, and for good reason. The company even earned notice for its radio-heavy PR strategy.

Price 40

Price Discount Revenue Strategy 40

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. On one hand, it’s fact for many associations that the path to revenue growth via meetings, credentialing, and other products increasingly leads outside the United States. When it comes to going global, associations these days might feel pulled in two directions.

United States 40

United States Proposal Certificate Report 40

Associations Now

OCTOBER 23, 2014

But the decision, which leaves roughly $2 billion in yearly revenue on the table, comes with a follow-up move that’s drawing mixed reviews. CVS says that the new policy, which will launch in early 2015 with the city of Philadelphia as its first client, was driven by customer requests. An “Unfair” Strategy?

Philadelphia 40

Philadelphia Chicago America Products 40

Tom Morrison

JANUARY 7, 2015

Just before the year turned to 2015, I wrote part one of 6 Steps to Creating a Tropical Paradise Out of a Tropical Storm. Success comes from a set of well thought out strategies with purpose, that keeps you focused on your target, and passion to drive your actions and flexibility to adapt and seize unforeseen opportunities.

United States 40

United States Review Social Media Price 40

Associations Now

JUNE 12, 2014

A new study from the ASAE Foundation and MCI takes a look at some of the latest strategies associations are using to grow globally. According to the study, growers adhere to several common strategies: “Grower organizations frequently express a deliberate commitment to global growth,” the report noted. A dedicated commitment.

America 40

America Library Report Products 40

Associations Now

AUGUST 27, 2014

Wagner says AOA knows its potential market size is as high as 3,500 managers of ear, nose, and throat practices, but its membership levels have long hovered just below 1,000, an obvious symbolic milestone the association would like to surpass. She says AOA’s market is also particularly difficult to reach.

Sample 40

Sample Nashville Discount Revenue 40

Associations Now

MAY 20, 2015

You need to include the following: your objective —overarching goal; strategies —the activity categories that help you reach your objective; tactics —activities that help you tell your story; distribution channels —how you deliver the message; evaluation ; and a budget and timeline. Then draft your plan. Embrace the five-letter dirty word.

Communications 40

Communications Revenue DC Washington 40

Associations Now

MAY 8, 2015

You can monetize these old publications separately from your current digital efforts, or you can even build up ad revenue by opening up the old content to current readers—as the Times once did. — Amanda Kaiser (@SmoothThePath) May 8, 2015. “Take a look at your own publication’s back issues,” Hiers says.

Content 40

Content New York Revenue Tips 40

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Associations Now

SEPTEMBER 9, 2015

Back in July, we took a look at how the “moneyball” strategy in baseball was being felt in ticket offices of Major League Baseball clubs and what associations could learn from it for their own “ticket” (i.e., What is the increased revenue of an organization that hires a person with your certification?

Minnesota 40

Minnesota Analysis Certificate Sample 40

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. How to Create an Analytics Strategy & Roadmap. Ernie Smith, Associations Now ).

Social Media 170

Social Media DC System Technology 170

AvidXchange: Association Management

MAY 3, 2017

2017 research efforts found that CRE transaction activity might be tempered by modest economic improvements and higher interest rates, while new accounting standards on lease accounting and revenue recognition will likely increase compliance and administration costs for real estate investment trusts and engineering and construction companies.

Technology 130

Technology New York City United States Industry 130

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. 1 CFRE credit.

LMS 150

LMS Raleigh Content millennials 150