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How The New York Times Turned Unsolicited Donations Into a Successful Program

Associations Now

For slightly more than a month, The New York Times has been asking its subscribers for a little help in donating subscriptions to U.S. The strategy came about after the Times received a number of unsolicited donations in the wake of the 2016 election. in a news release. .

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Thursday Buzz: A Snappy Release Strategy

Associations Now

Snapchat’s new photo-taking sunglasses draw buzz for their offbeat release strategy. But one thing we can definitely say about Spectacles is that the release strategy is nearly as unusual as that used by Google Glass. — Spectacles (@Spectacles) November 10, 2016. — CandyUSA (@CandyUSA) November 9, 2016.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

Years of breathless articles about how social media was going to change the world played a role in pushing SEO to the sidelines, but it also had real shortcomings: Breaking news is a tough battle to win on search engines, and content strategies take months to prove their weight. Don’t forget the AMP factor.

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Add Chapters to Make an Old Association Feel New

Associations Now

The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner. There’s no denying that we’ve been fairly New York City-centric in terms of programming since we were founded in 1922,” she says. How did PEN America identify where to locate its first six chapters?

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Friday Buzz: Hillary’s Last Association Speech Before 2016?

Associations Now

Former Secretary of State Hillary Rodham Clinton got down to earth with thousands of camp professionals at this week’s Tri-State CAMP Conference in Atlantic City, New Jersey. “We The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign.

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Does the Banner Ad Still Make Sense in 2016?

Associations Now

But a major trade group, along with The New York Times , is trying to rethink the ads in a way that could actually produce a balance between content and commerce. That’s the tactic The New York Times is trying out. The post Does the Banner Ad Still Make Sense in 2016? Here’s the scoop. That ideal?

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.

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