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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. Each month, the average association communicates with its members about 30 times. However, old-school tactics still do the job pretty well.

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Are You Done With Digital Transformation?

.orgSource

But technology continues to evolve, and we have a choice. One example of this phenomenon that comes to mind is how we will all need to respond to improved AI technology and greater opportunities for customer service and personalization. Continuously Improve Quality Digital transformation is a process of continuous quality improvement.

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Did You Know? Associations Plan to Focus the Most Effort on Improving Membership in 2017

Association Adviser

As 2017 begins, respondents to our latest reader poll have told us they plan to focus more on membership than on other areas of association operations. As demographics and technology change, many associations are re-examining the perks of membership to ensure they’re still relevant in 2017. Let us know in the comments below.

Class 60
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Association Brain Food: 6.23.23

Reid All About it

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Our AI future. AI usage policy. Marketing benchmarks. More info/register.

Metro 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

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Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant. Looking Ahead to 2017.