Remove 2017 Remove Events Remove Marketing Remove Social Media
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Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. Increase Image Messaging.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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5 Ways to Maximize Your Fundraising Event Sponsorships

Achieve

As a nonprofit professional, you know that fundraising events are a key part of your organization’s fundraising portfolio. You also know that sponsorship revenue is crucial to the event’s bottom line and your nonprofit’s return on investment. Use social media. Because working together makes it a true win-win.

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Thursday Buzz: The Path to Better Meetings? Social Media

Associations Now

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Inc) July 6, 2017. Personal Development.

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Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Is it creating stronger content, increasing your social media presence or growing event attendance? Get to know your audience. Miller has it right.

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

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