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Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. The quicker your association adapts, the better you will be at using social media to your advantage. As 2017 approaches, be prepared for: 1. Most social media content is permanent once it has been posted. Expiring Posts.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. Once you have a list of seven to 10 potential events, think through how these scenarios could play out.”. Your IT team should take notes.

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5 Ways to Maximize Your Fundraising Event Sponsorships

Achieve

As a nonprofit professional, you know that fundraising events are a key part of your organization’s fundraising portfolio. You also know that sponsorship revenue is crucial to the event’s bottom line and your nonprofit’s return on investment. Use social media. Because working together makes it a true win-win.

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Set Your 2017 Communications Resolutions Now

Association Adviser

Don’t let your association fall into that pattern in 2017. Your strategy should include which platforms you’ll use to reach members and potential members (direct mail, print, email, social media), how often you’ll engage with them and what types of content you’ll share based on their information needs and wants.

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Thursday Buzz: The Path to Better Meetings? Social Media

Associations Now

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Inc) July 6, 2017. Also: The newest trend in executive coaching.

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Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. — Adi Ignatius (@adiman) June 13, 2017. Need to draw more people to your events? Rallying Cry.