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#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

Smooth The Path

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. EXAQUEO'S "HOW TO" SERIES: HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP Building bridges with marketing is advantageous, here are some simple and powerful ways to start building.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. If you don’t know how to dream, you’re dead.”. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Don’t ever give up,” and “Be a dreamer.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. The key step to a designing a new strategy or plan for association learning is to set achievable goals. New Year, New Goals, New Technology.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 188
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Tuesday Buzz: How to Handle Potential Members on Tight Budgets

Associations Now

Membership-based organizations put forth a lot of effort to recruit new members. Strategies to manage distractions during association board meetings: [link]. — Association Hub (@AssociationHub) May 30, 2017. Don’t think of your digital strategy as separate from your business strategy. Stop Meeting Hijacks.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. Learn about the community lifecycle and how the role of your community manager evolves in each stage. Tue 1/17 at 12 p.m.