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Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. As 2017 approaches, be prepared for: 1.

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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? You don’t have to!

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Does Social Media Make You a Better Leader?

Associations Now

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.

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5 Meetings Industry Trends Defining 2017

Associations Now

Sure, we can be in constant contact with those near and far through email, social media, videoconference, and more, but the benefits of face-to-face interaction are still clear. Cities that invest in technology and innovation are setting themselves up for success. Planners want cities that are attracting innovation.

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In 2017, Take Control of Your Technology

Associations Now

In many ways, the notion of the “middle” has come to define association technology this year. A good example of this is Facebook’s growing power in the social media space in 2016. Many associations have become increasingly dependent on the social network as a way to engage with their members and communities.

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The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. Through social media posts, and a couple pointed emails, I asked the community, (without defining my terms) which articles they found the most impactful.

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Use Marketing Technology to Solve Members’ Problems Before They Are Perceived

Association Adviser

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is Use an integrated marketing technology platform to harness your association’s data. What basic conversation customization data points should your association look for in a marketing technology platform? You Just Read My Mind!”