Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Some definite answers are apparent from the insights that we have gathered in this year’s research.

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Report Marketing Innovation millennials 40

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

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Video Washington Social Media DC 285

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Unlike trends, signals “turn our attention to possible innovations before they become obvious…, they often focus our attention at the margins of society rather than the core.

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How To Innovation Class Analysis 251

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

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Recruiting Recruitment System Industry 188

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent) was the highest-performing day; in the 2018 report, Sunday (22.9

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Las Vegas Email Marketing California Software 79

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Fostering a Culture of Innovation at Your Association. Host: Association Success.

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DC Washington Innovation Price 150

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. Will not be hired by your prospective members.

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Products America Boston United States 119

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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DC Washington Tools Education 150

Reid All About it

FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018.

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DC Washington Recruiting Recruitment 150

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. Marketing Land ). Blue Avocado ). 1 CAE credit.

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DC Video Washington Strategy 170

Higher Logic

OCTOBER 30, 2018

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Check it out!

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Case Study Austin Products Library 120

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Competition & sponsor.

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Newsletter Communications Press Release Social Media 62

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Innovation and Events. Search Engine Journal ). by TechRepublic ). 1 CAE credit. Host: ASAE.

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Project Resources Software eBook 150

.orgSource

OCTOBER 17, 2023

In 2022, 52% of companies in the S&P 500 disclosed that they conducted a combination of full board, committee, and individual director evaluations, up from only 37% in 2018. Their example highlights the importance of clearly establishing goals and outcomes that align with the mission and strategy at the onset.

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Committee Leadership Review Process 100

Associations Now

AUGUST 1, 2019

A new report from American Express Meetings & Events, called “ In-Depth Look at the Event Experience: What Marketing Owners Want ,” dives into how meeting planners can set objectives and design unique experiences while balancing the realities of logistics and budget. Some associations have already adopted this strategy.

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Resources Report Event Planning Content 81

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

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Chicago Recruiting Recruitment Video 150

Associations Now

SEPTEMBER 19, 2018

Also: Make sure your influencer marketing strategy makes sense. Better Influencer Marketing. — CMSWire.com (@cmswire) September 19, 2018. Influencer marketing is rife with headaches and ethical challenges, but if you can navigate those, something valuable often emerges. At Forbes , Stryde VP of Marketing T.J.

Social Media 49

Social Media Tips Innovation Review 49

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Advanced Strategies Enable Success.

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Report Social Media Leadership Innovation 90

Associations Now

SEPTEMBER 10, 2018

Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might be time to consider another strategy. Sponsorship marketing: evaluating the platinum-gold-silver-bronze structure — by James Personius @AssnMediaPub [link] #assnchat pic.twitter.com/SPhe4JlPSG. Excellent advice.

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Price Innovation Strategy Tips 69

Associations Now

DECEMBER 12, 2018

Here are some do’s and don’ts from 2018’s worst password offenders. million records exposed in 2018 alone. Let’s take a look at Dashlane’s top three transgressors on its annual “Worst Password Offenders” list for 2018 for password do’s and don’ts: 1. Inc) December 12, 2018. TLDR version: “000000” is a bad passcode.)

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Tips Software Team Innovation 46

Associations Now

AUGUST 10, 2018

If, like The Wall Street Journal , the answer is too many, it’s time to consider a new strategy. WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down. — Future Value (@FVCTweets) August 10, 2018. The one thing every social strategy needs: preparation.

Newsletter 47

Newsletter Recruiting Recruitment Project 47

Achieve

NOVEMBER 19, 2018

Repurpose #GivingTuesday content that has performed well for your organization in past years or leverage toolkits like the ones below: Giving Tuesday 2018 Resources. Blackbaud 2018 Toolkit. Facebook 2018 Toolkit. You might have a large enough marketing team to support these efforts in-house. Erica Linguanti.

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Tips Press Release United States Florida 52

Achieve

JULY 26, 2021

or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Figure out your strategy. Figure out your strategy. Determining your strategy is not as. It’s best if you look at the goals you’ve set for your nonprofit and structure your ask strategy around them.

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Tips Social Media Strategy Process 85

Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . but this simple strategy can help you overcome it. Being inconsistent is.

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North Carolina Tips South Carolina Team 98

Associations Now

AUGUST 7, 2018

Also: How Netflix is innovating board involvement. — Meredith Bower Holt (@meredithholt) August 6, 2018. Netflix takes an innovative approach with its board—one that Harvard Business Review says has been key in boosting the company’s numbers in recent years. The #MeToo movement changed the marketing landscape.

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Analysis Innovation Review Marketing 40

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. And to make matters worse, it’s always evolving, which means staying up to date on the latest techniques and innovations is no easy task either (not to mention expensive). — Blue Sky eLearn (@blueskyelearn) December 4, 2018. So, start simple.

millennials 60

millennials Social Media Tools Review 60

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1.

eBook 46

eBook Social Media DC Content 46

Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Innovation Isn’t a Verb: It’s a Mindset. If innovation were easy, everyone would be doing it. 1 CAE credit.

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Chicago Innovation Washington Charlotte 37

Associations Now

AUGUST 24, 2018

When developing a media relations strategy, give your team an in-depth briefing memo to set them up for success. A media relations strategy has many elements, but the one that may be most important is often overlooked: preparation. — CDW Nonprofit (@CDW_Nonprofit) August 24, 2018.

Software 42

Software Team Review Report 42

Beth Kanter

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? They first built an in-house pilot using chat fuel.

Strategy 40

Strategy Examples Social Media Process 40

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Advanced Strategies Enable Success.

Report 40

Report Social Media Leadership Innovation 40

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Association Adviser

MARCH 11, 2019

AA: What strategies or tools do you use to make sure you, as a manager for chapter and district relations, are building the capacity of your chapter leaders to lead the best they can? In 2018, 98 percent of our chapters participated and gave us great insight into what they do at the chapter level but also what resources they need from us.

United States 92

United States Tools Resources Leadership 92

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. I strongly recommend that organizations develop a high level annual social media strategy based on their organizations priorities. Creating an year-long strategy with clearly stated goals/.

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Social Media Content Florida Video 52