Membership Marketing

JANUARY 17, 2018

We have just launched the questionnaire for the 2018 Membership Marketing Benchmarking Survey and I want to invite you participate in the research. If you are on our survey list, you would have already received an email with a personal link to connect you to the survey. You can participate using this survey link.

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Marketing Survey Review Course 40

Associations Now

JANUARY 14, 2019

In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. As a whole, the association field is struggling to make headway on membership growth, according to a new survey from the AMS provider GrowthZone. and Canada responded to the survey.

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Survey Social Media Report Examples 87

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. According to recent research from the marketing agency Clutch , it’s increasingly a tactic that smaller organizations are using to stand out.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

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Marketing Analysis Recruiting Recruitment 76

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based.

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Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. However, our survey finds plenty of commonalities among our respondents. However, our survey finds plenty of commonalities among our respondents.

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Communications Social Media Newsletter Survey 62

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

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Marketing Analysis Innovation Report 81

Associations Now

JULY 15, 2019

million campaigns sent in 2018, found that nonprofits have the largest open rates of any field surveyed, at 20.39 In comments to MediaPost , Campaign Monitor Chief Marketing Officer Shane Phair emphasized, though, that trying to find the “perfect” time to send a message was more complicated than the numbers hint at.

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Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

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Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ]. Resource: What is NPS?

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Software Resources Strategy Tools 174

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. A Thriving Environment: The State of Meetings in 2018. Keep learning! The deadline is February 2—although they may extend it. Tue 1/30 at 12 p.m.

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Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! Test and refine.

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Email Marketing Content Marketing Examples 209

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

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Video Washington Social Media DC 285

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

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Spark Consulting

DECEMBER 13, 2022

Original Post (2018). Membership 101: Exit Surveys. Original Post (2018). Explaining Marketing to a Kid . Ten Tips for Creating an Effective Marketing Piece . Updated Post (2022). Membership 101: Effective Renewal Cycles. Updated Post (2022). Updated Post (2022). Original Post (2014). Updated Post (2022).

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Tips Survey Marketing Industry 39

Mariner Management

OCTOBER 22, 2019

Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research , launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. How the survey worked?

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Report Survey Review Marketing 48

Potomac Core

OCTOBER 30, 2018

As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Robert Newsome.

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Associations Now

APRIL 5, 2019

Perhaps it’s for that reason that the 2018 edition of the Response Rate Report, a joint study conducted by the Association of National Advertisers and DMA: Data & Marketing Association, found that 81 percent of marketers expected to increase their use of direct mail.

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WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. A survey conducted by the Institute for the Future found that only 35 percent of Americans regularly think about their five-year future. Most people don’t think about the future.

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Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. The number of association professionals claiming this as a challenge has more than doubled since Naylor first conducted this survey in 2011.

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Communications Newsletter Survey Report 60

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. All members were invited to participate, and hundreds did so through surveys and focus groups. Our new brand essence is “The Marketing-Led Revolution.”

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Survey Social Media Marketing Member Research 113

Associations Now

OCTOBER 3, 2018

That’s according to Edelman, the major public relations firm, which revealed this week that nearly two-thirds of the consumers it surveyed (64 percent) based their brand associations, good or bad, on the brand’s stances on political or cultural issues. and Japan saw significant growth on this issue in the 2018 edition of the report.

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Products Survey Report Marketing 73

Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. As a result, these organizations have shifted their marketing efforts to other platforms. s Christine Lagorio-Chafkin.

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Regardless of which generation you belong to, it should go without saying – your elders aren’t the only ones who deserve your respect.

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Communications millennials Tips Software 184

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. Key findings show that social media is a saturated market. Social media is stalling as podcasts and smart speakers take center stage. Podcasts, too, are on the rise.

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Social Media Certificate Survey Education 79

Potomac Core

APRIL 23, 2019

A Forbes Insights survey notes that “Enterprises successfully making the transformational shift have plenty of impactful benefits awaiting them.” Customer Research – GCCA delivered survey insights helping the Industry understand what customers seek. These factors acknowledge GCCA’s role as market movers.

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Recruiting Recruitment System Industry 188

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Source: 2018 Association Communications Benchmarking Study, Association Adviser and Naylor Association Solutions. Why customize member communication for certain groups over others?

Communications 62

Communications Certificate Recruiting Recruitment 62

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%.

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Team How To Survey Review 78

Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Callie Walker from the MemberClicks blog outlines mistakes from 2018 associations should avoid in new year initiatives, including: Hopping on the bandwagon of every new trend. Other Links of Note.

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Social Media Strategy Survey Tips 62

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. Will not be hired by your prospective members.

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Reid All About it

DECEMBER 15, 2017

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Make journaling one of the best things you do in 2018—14 ways to make that habit stick. Host: American Marketing Association. Indiana SAE ).

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Association Adviser

NOVEMBER 29, 2018

Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now.

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Georgia Atlanta Newsletter Communications 61

Eric Lanke

FEBRUARY 12, 2018

I ended the previous post with our decision to construct a short, one-question survey for the Board members to respond to prior to our Board meeting. Here, verbatim, are the results of our Megatrend survey: Aging workforce, lack of qualified replacement. Industry 4.0/Connected Miniaturization of components. With me so far?

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Analysis Survey Technology Industry 100

Potomac Core

FEBRUARY 28, 2018

On February 14, 2018, the U.S. Despite strong growth forecasts member company CEO’s have a less robust view after 2018. Organizations such as NMMA and HCPA are perceived as extensions of business and marketing strategies by their members and deservedly so. percent or $373.7 billion of current-dollar GDP in 2016.

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California Analysis DC Products 132

Association Adviser

JANUARY 25, 2019

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.

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Communications Social Media Newsletter Survey 61

.orgSource

OCTOBER 17, 2023

In 2022, 52% of companies in the S&P 500 disclosed that they conducted a combination of full board, committee, and individual director evaluations, up from only 37% in 2018. A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually.

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