Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: ASAE.

DC 293

DC Washington Member Engagement Content 293

ISAE

AUGUST 1, 2024

They generate considerable revenue and drive member recruitment, engagement and retention. In the 2023 Membership Marketing Benchmarking Report, respondents said that offering a discount on conventions was the most effective tool they had in their tool belts when it came to recruiting new members.

Discount 52

Discount Recruiting Recruitment Education 52

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Spark Consulting

MAY 2, 2019

First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media. They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis.

America 170

America Social Media Washington Recruiting 170

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. All event communication should be personalized to its audience.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Online community. You can no longer give your online community a half-hearted effort.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Legacy outcomes should be included in every business event study or evaluative report and then communicated to governments, communities, industries and universities, as well as event organizers and individual delegates plus any stakeholders that have invested in the business event.

How To 63

How To Recruiting Recruitment Analysis 63

Higher Logic

MAY 8, 2019

billion by 2019). If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Marketing Automation [Explained]. What to open?

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. When it comes to marketing, make communications personal. Event Marketer highlights that and other important insights from the report.

Leadership 117

Leadership Recruiting Recruitment Report 117

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Hear how Chai and Becker create, communicate, and inspire their colleagues, partners, and users with foresight and insight. The Greatest Ideas for Associations in 2019 (Association Chat – online and Denver CO).

DC 150

DC Washington Denver Sacramento 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Associations Now

MAY 29, 2019

Also: The ROI behind content marketing. The first step in hosting accessible meetings is often making sure every attendee can communicate effectively. Content Marketing, ROI, and Time. Learn how to determine the real ROI from your content marketing efforts. — Marketo (@marketo) May 29, 2019.

Content 94

Content Cost Recruiting Recruitment 94

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Mariner Management

JULY 1, 2020

The first step was to publish an open letter from the Board to its members recognizing systemic racism and the responsibility of the Chapter to advocate for equality within the association and throughout the communications industry. But as we all know, the initial statement is only the first step. Let us know !

Maryland 87

Maryland Baltimore Committee Recruiting 87

Associations Now

JUNE 20, 2019

— Chris Bonney (@GuloChris) June 20, 2019. Research from marketing analytics firm Jumpshot showed that zero-click searches on Google are rising, with about 49 percent of searches ending in no clicks in the first quarter of 2019. The Blue Sky eLearn blog shares how to recruit high-quality experts.

Massachusetts 56

Massachusetts Boston Press Release America 56

Associations Now

AUGUST 17, 2018

The Association of Academic Physiatrists incentivizes members who recruit members in August. Summer doesn’t have to mean a slowdown for membership recruitment. Referrals put a friendly and familiar face to our membership,” says Jackie Dilworth, communications and marketing manager at AAP. How to hack it? Why does it work?

Puerto Rico 58

Puerto Rico Recruiting Recruitment Newsletter 58

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. Small staff challenge.

Committee 195

Committee Education Software Technology 195

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Associations Now

MARCH 22, 2019

Needs assessments help you avoid relying on the usual suspects for market information: the echo chamber of association leadership. Talk to employers, HR professionals, and industry recruiters too. — The Muse (@TheMuse) March 22, 2019. There’s a Slack community for everything and everyone,” she says. Remote worker?

Survey 100

Survey Team Recruiting Recruitment 100

Associations Now

APRIL 9, 2019

If your organization is in the market for a new workplace, a “smart office” might be the way to go. Looking to improve member recruitment? Try out these ideas for marketing #membership to attendees before, during, and after your event. . — MemberSuite (@membersuite) April 3, 2019. Turn Attendees Into New Members.

New York 53

New York Recruiting Recruitment Maine 53

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Host: Community Brands.

Montana 259

Montana Revenue Case Study Conference 259

Ngage Management

DECEMBER 6, 2021

It seems simple, but it is where I have had the most success in terms of performance, recruitment and retention.” In 2020, Ngage generated positive business growth by 311%, following a very successful growth rate of 242% in 2019. The growth this type of approach allows for is corroborated by the numbers.

Team 52

Team Certificate Recruiting Recruitment 52

Reid All About it

JUNE 19, 2020

They explain how communication plays a huge role in that effort. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences. Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen. Tue 6/23 at 12 p.m. –

Video 221

Video Conference Revenue Industry 221

Association Adviser

AUGUST 13, 2018

Have your membership recruitment methods evolved to adapt to online competitors? The more information you obtain, the easier it will be to fine-tune your membership recruitment process. Public education campaigns or workshops are a great way to start communicating that change. Seek inspiration. How is their website?

Recruiting 60

Recruiting Recruitment Analysis Survey 60

Association Adviser

AUGUST 15, 2019

Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser.

Survey 79

Survey Innovation Strategy Recruiting 79

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina LMS millennials 39

Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Delcor

DECEMBER 7, 2018

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. Establishes data storage resources, defining and communicating acceptable use of storage. They must be able to clearly communicate their ideas to coders, teammates, and management.

Project 81

Project Certificate Software Tools 81

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Integrating Online Communications into Your Fundraising Campaign. . CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

SEPTEMBER 6, 2019

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). . Tue 9/10 at 3 p.m. 1 CAE credit.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit.

Washington 34

Washington Social Media Content Texas 34

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257