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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? Think Like a Human Brand in 2019 (and Have Fun with It). Humanizing your brand can also create better channels of communication that improve the customer experience and drive revenue. Wouldn’t you say?

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72
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Daily Buzz: Why Membership Matters More in 2019

Associations Now

And in 2019, membership programs might matter more than ever before. If yours is an organization dependent upon any earned or contributed revenue at all, then long-term solvency may depend on how well your organization is able to adapt to today’s rapidly changing world.”. “If How to Approach Personalization Without AI.

Revenue 102
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Risk, Revenue Recognition and Recovery

Velvet Chainsaw

The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo. Revenue for anchor exhibitors cannot be recognized until that happens. For all parties, revenue will be negatively impacted in the first few show cycles.

Revenue 98
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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? This type of engagement will drive loyalty and retention, thus, revenue.

Software 159
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Are you ready to kick @$$ and take non-dues revenue?

Association Success

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. How we make that happen is exactly where our latest eBook comes in. The eBook explores topics like: The four steps to identifying non-dues revenue opportunities. Proving your value by investing.

Revenue 70
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Book of the Month—January 2019

Association Success

The kernel truths workforce disruptions reveal about how to position your learning programs in your market. Partnership opportunities that result in passive revenue streams. Competitive Advantage will hit bookstores October 1, 2019. Common mistakes associations make managing their learning portfolio.