MatrixG

MAY 1, 2024

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. In fact, when we moved to our new office space in July 2019, Maki Kato, the Matrix Group CTO , declared that the new office would not have a server room and everything had to move to the cloud.

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Associations Now

FEBRUARY 5, 2019

Rather than a single “next big thing” to define the way that the tech sector builds itself, CompTIA’s latest industry outlook argues that 2019 will be the year that many of the big trends will come together. represents 31 percent of the total, making it the largest single market. Despite the size of the U.S. In the mature U.S.

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

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Reid All About it

DECEMBER 14, 2018

If you’ve ever tried to get people at work to adopt a new technology, you know what kind of uphill battle that can be. Fíonta explains the reasons behind resistance to change and provides change management advice for technology, in their case, Salesforce, implementations. 14 best content marketing newsletters for 2019.

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Associations Now

MARCH 9, 2020

Good thing, too, because cybersecurity and innovation are often at odds. To keep a competitive edge, you often need to do things like offer BYOD to your employees or ( carefully ) test technology from an experimental new startup. The post More Innovative or More Secure? The report, which was written with input from the U.S.

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Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. The risk of irrelevance is imminent as competitors step into the market creating targeted learning programs faster and cheaper.?.

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Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

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Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Leveraging these technologies can help membership organizations thrive. . Scalable content.

Technology 78

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Association Success

APRIL 1, 2019

In a world of lightning-fast technological advancements, ever-changing economic, social and political situations, and generational transition challenges, the association space is deeply affected. Find exponential market growth for their organization. It is a question of willingness. Create new sustainable revenue streams.

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Associations Now

JANUARY 18, 2019

Technology can streamline many processes, but not all associations are taking advantage. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce. Creating a technology budget. ContentTECH [link].

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Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). The Next Web ). .* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Nonprofit Tech Trends 2019.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

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Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. So if innovation and value are so important, how are associations innovating and providing additional value to members?

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Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Presenters: Jake Toohey, Senior Digital Consultant at Adage Technologies. Ann Handley ). Terence Eden ).

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Nonprofit Tech Trends 2019.

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Reid All About it

NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. The March/April 2019 issue of Cook’s Illustrated has the recipe.

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.orgCommunity

MAY 15, 2019

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. 10 elements of the innovation mindset to nurture at your association. #1: 1: Creative curiosity. 1: Creative curiosity.

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Reid All About it

JANUARY 24, 2020

Attention trumps creativity and innovation. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Where did Americans move in 2019? Host: Association Women Technology Champions. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. We’ve lost our way.

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. Tom Whatley, Content Marketing Institute ). 1 CMP credit. Host: PCMA.

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Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019.

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Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Improving Nonprofit CRM Data Management in 2019. Ernie Smith, Associations Now ). 1 CAE credit.

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 percent in 2019. VR Technology Creates Connections at CES.

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

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Associations Now

AUGUST 6, 2019

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. MGM is a wonderful partner because they have a large footprint and are leading the innovation curve.”.

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Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. The future of technology and virtualization has become a more important and relevant topic to discuss within your association. Digital Marketing Trends and Traditions 2019. Ottawa, Ontario). 1 CMP credit.

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Expo Logic

FEBRUARY 4, 2019

We may already be a month into 2019 but the new year’s resolutions you made are still just as important as they were on January 1 st. Outside of the personal resolutions you made for the new year, event professionals should also be thinking about the changes and improvements that can be made to enhance events in 2019.

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Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

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Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Reid All About it

MAY 31, 2019

Tobin Conley, CAE, at DelCor Technology Solutions explains how data governance can tame the data deluge and improve decision-making. Some quick hits before we get to next week’s free webinars: A willingness to shift your perspective can help your organization come up with innovative solutions. The State of Community Management 2019.

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Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Dan Hickey at DelCor describes the seven steps your association should take when building a technology project team. More info/register.

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Nimble AMS

JANUARY 14, 2020

In fact, according to the 2019 Omnibus Survey by the American Society for Association Executives (ASAE), providing modern and user-friendly tools to members is the greatest technology challenge for nearly 30 percent of respondents. Is our AMS keeping up with the latest technological advances? Can our system meet those demands?

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Reid All About it

APRIL 19, 2019

While listening to speakers and fellow attendees at digitalNow , I kept thinking associations are their own worst enemy when it comes to innovation. This week’s post at WBT Systems resonates with that line of thought: they explore nine barriers to association innovation. Hosts: Billhighway and Mariner Management & Marketing.

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Associations Now

JANUARY 14, 2019

Also: Event tech in 2019 will focus less on innovation, more on existing technology. ” Diving Deeper with Existing Event Technologies. Artificial intelligence is predicted to leave a bigger mark on the #events industry in 2019. link] via – @BizBash #Technology #EventProfs pic.twitter.com/ixOJaPNkrP.

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat).

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Associations Now

AUGUST 1, 2019

In fact, a recent study on legacies for business events by the University of Technology Sydney in Australia and the Joint Meetings Industry Council found that educational content delivered in a destination “has value that directly drives economic development, creativity, and innovation [there].”.

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