Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Tue 1/9 at 11 a.m.

Video 285

Video Washington Social Media DC 285

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 62

Marketing Analysis Social Media Report 62

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Laurin is a leader in event promotion and member engagement strategy at her organization. While women have made great strides in the U.S. workforce, they are still vastly underrepresented in STEM jobs.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MARCH 15, 2019

Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Tue 3/19 at 2 p.m. Tue 3/19 at 6 p.m. –

DC 150

DC Washington Denver Sacramento 150

Higher Logic

MAY 8, 2019

billion by 2019). Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Organizer: Wicket. Location: Ottawa, Ontario. 1 CAE credit.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

Chicago 243

Chicago Baltimore Education Content 243

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. United States average: $31,133 (2019, US Census Bureau). When your organization offers an audience to a potential sponsor that only includes: Employed persons. Or at least, they aren’t only advertising. Advertising is mass.

United States 148

United States Revenue Maine Content 148

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Megan Lopez, senior marketing manager at Personify. Tue 6/11 at 2 p.m. –

Proposal 170

Proposal eBook Maine Tips 170

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Hear about some major considerations for online engagement. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Membership Marketing

OCTOBER 23, 2020

In the just-released Association Economic Outlook Report , over 500 association executives shared how the pandemic and the recession have impacted their organizations. Fully 69% say that member engagement has increased during this year. They reported substantial disruptions. ·

Report 52

Report Innovation Member Engagement Marketing 52

Associations Now

JULY 16, 2019

If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. In Marketing General Incorporated’s 2019 Membership Marketing Benchmarking Report , 45 percent of associations surveyed said their membership increased. Optimism Persists.

Innovation 95

Innovation Survey Report Strategy 95

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

OCTOBER 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

Metro 67

Metro Member Engagement Report Innovation 67

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Young Members: What’s Affordable?

Arlington 170

Arlington DC Washington LMS 170

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Although the Orangetheory Fitness Reddit doesn’t live in a traditional community software platform, its community is still thriving organically. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Associations Now

JANUARY 14, 2019

Use these strategies to keep members interested and engaged. Also: Event tech in 2019 will focus less on innovation, more on existing technology. Almost every organization goes through an offseason, where business slows temporarily before ramping up again. — Francis Friedman (@FrancisFriedman) January 13, 2019.

Discount 62

Discount Technology Innovation Video 62

Mariner Management

OCTOBER 16, 2020

we look back to 2019 CEX where Kiki L’Italien sat down with CRPs for a chat on some of the challenges they face – even without a pandemic hanging over them! – “They [chapters] don’t trust their parent organization and they don’t trust that they’re getting their best intentions [sic]. Interested?

Communications 62

Communications Virginia Course Strategy 62

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

Associations Now

DECEMBER 3, 2019

A North American market research study found that 35 percent of millennial guests are looking for more vegetarian options on menus,” said Debra Lykkemark, president of Vancouver, British Columbia-based Culinary Capers, in an interview with Special Events. — TEC – Technology Exploration Conference (@TECbyASAE) December 3, 2019.

millennials 54

millennials Conference Technology Member Engagement 54

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

SEPTEMBER 18, 2019

The question is how far your organization wants to take it. Digital organizations don’t become so overnight, they work and rework their strategy until they are able to create new and stronger forms of engagement with their members. Most #associations do not onboard new members long enough. link] #AssnChat.

Tools 84

Tools Software Review Technology 84

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Turn Off the Membership Churn & Keep Members for Life. Event Trends 2019 – Live From IMEX. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Wed 5/22 at 10 a.m.

DC 170

DC Washington Social Media Revenue 170

Potomac Core

FEBRUARY 11, 2019

Regardless of the economic climate, organizations are committed to keeping their organizations relevant. Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges. Donna Orem.

Survey 158

Survey Revenue United States Committee 158

Associations Now

MAY 24, 2019

Also: experiential marketing statistics to know. Most people use Pinterest for fun, but it’s a prime channel for influencer marketing—which can generate 11 times the ROI of traditional advertising. Why Marketers Love Live Events. 40 Essential #Experiential Marketing Statistics for 2019 and Beyond. Feeling stressed?

Report 51

Report Marketing Content Member Engagement 51

Reid All About it

JUNE 19, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Most companies use their marketing budgets for sponsorships and partnerships.

Video 221

Video Conference Revenue Industry 221

Associations Now

MAY 10, 2019

Member engagement can be broad, and calculating its success can be—well, complicated. Here’s a formula that can pinpoint return on engagement. As an association professional, you know member engagement matters. But what does engagement actually mean—and how do you measure it? Calculate ROE. No, really.

Cost 58

Cost Member Engagement Social Media Maine 58

GrowthZone

JANUARY 24, 2019

In GrowthZone’s recently released 2019 Association Survey Results , we reported on everything from average employee-to-member ratio to respondents’ satisfaction with their boards of directors. Offering incentives: 55% of growing organizations offer membership incentives whereas only 44% of those reporting no growth offer incentives.

Strategy 64

Strategy Survey Report Content 64

Nimble AMS

JANUARY 14, 2020

Historically, organizations have struggled with costs and risks involved with upgrading their AMS, including: Paying tens or hundreds of thousands of dollars for each upgrade. Your organization likely has goals around providing a great member experience, which ultimately drives growth in member acquisition, engagement, and retention.

Software 78

Software Cost System Technology 78

.orgSource

OCTOBER 17, 2023

That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. A 2019 survey by the American Hospital Association found that 90% of healthcare boards conduct board self-assessments, but only 60% do so annually. I’ll get on my Association 4.0

Committee 100

Committee Leadership Review Process 100

GrowthZone

JUNE 14, 2018

Welcome new members with a warm greeting from your organization’s president or executive officer. Create a powerful message about your organization for your website, social media channels, and email campaigns. Highlight a member benefit and explain the potential value. It will make a lasting first impression.

Video 111

Video Social Media Library Revenue 111