Associations Now

JANUARY 7, 2019

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

Social Media 110

Social Media Course Technology Email Marketing 110

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Higher Logic

JANUARY 7, 2019

If so, how committed am I to building a strong and sustainable community in 2019 and beyond? These tools can help you offer the right resources to the right people at the right time, which makes all the difference when it comes to engaging members and keeping them. Mistake #1: Failing to Demonstrate Online Community Value.

Case Study 204

Case Study Tools Marketing Resources 204

Association Success

APRIL 1, 2019

Readers will find strategies and tools that will ultimately help them: The book is divided into three sections around the Open Garden Model: “The Bedrock” (finding your Core Purpose and Core Values), “The Soil” (constructing and nurturing your culture), and “The Crops” (finding and engaging your community).

Software 113

Software Newsletter Association Software Maine 113

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Success

FEBRUARY 26, 2020

Word of mouth advertising is one of the most powerful tools an organization can hope to gain. For more recent data, take a look at the report from marketing firm BrightLocal , which found in 2019 that 82 percent of consumers look for online reviews of local businesses, including 52 percent of 18 to 54-year-olds who said they “always” did. .

Marketing 89

Marketing Review LMS Products 89

Higher Logic

FEBRUARY 21, 2020

We get into the specific customer-facing tools you need to create a seamless digital customer experience. But they also offer other solutions you can add on for no extra cost, like a community tool. Based on Forrester Research’s US Customer Experience Index, 2019 , “Brands that want to break away from the pack should focus on emotion.”

eBook 286

eBook Tools Products Communications 286

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. He breaks this “bag” down into the people, policies, talents, and tools an association IT director needs to move his or her organization forward. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Slefo, Ad Age ). More info/register.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Nonprofit Tech Trends 2019.

Video 285

Video Washington Social Media DC 285

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The — NetForum (@NetForumCB) September 24, 2019. Also: Do your chapters need more support?

Marketing 61

Marketing Analysis Social Media Report 61

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Report 40

Report Marketing Innovation millennials 40

Nimble AMS

MARCH 6, 2023

The 2020 United States Census reports that women have increased STEM employees from 8% in 1970 to 27% in 2019. Rochelle invested time in learning Nimble AMS and working with h er team, so they had the tools and knowledge needed to properly innovate. While women have made great strides in the U.S.

Innovation 145

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Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy.

Chicago 170

Chicago DC Content Washington 170

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Host: Grip Speakers: Dahlia El Gazzar, Founder, DAHLIA+Agency Hew Leith, VP of Marketing, Grip Wed 5/3 at 12 p.m. –

DC 205

DC Recruiting Recruitment Washington 205

Associations Now

AUGUST 22, 2019

Want to ensure your marketing messages aren’t growing less effective over time? While this report highlights a need for progress, it does paint a great story for those who manage email clients: In 2012, more than 60 percent of messages had sender scores of 10 or less, a number that is down to just 16 percent in 2019.

Email Marketing 49

Email Marketing Report Marketing Analysis 49

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. Attendees will not be motivated to save $100 for registering early when you have the same cancellation policy as 2019. Market differently. If you were pacing behind, you could make midcourse corrections.

Conference 106

Conference Revenue Discount Committee 106

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. — Aventri (@AventriSoftware) September 12, 2019.

Education 43

Education Marketing Sample Certificate 43

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

NOVEMBER 30, 2018

Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Event Tech Trends: What We Learned & How to Evolve in 2019. Event Tech Trends: What We Learned & How to Evolve in 2019. More info/register.

Innovation 190

Innovation Technology DC Tips 190

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. This grants you the opportunity to better define your audience , market, and sell.

Software 159

Software Revenue Communications Team 159

Associations Now

OCTOBER 3, 2018

Also: leveraging online communities as a marketing tool. Meetings Today spoke with John Page , general manager for SMG for the Greater Columbus Convention Center (GCCC)—which underwent a major renovation last year and where the ASAE Annual Meeting & Exposition will be held in 2019—about his advice for meeting planners.

Columbus 99

Columbus Tools Team Project 99

Reid All About it

MAY 31, 2019

We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. The State of Community Management 2019. Associate of Content Marketing, Cvent. It’s blueberry season here.

DC 170

DC Washington Education millennials 170

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. 10 Common Webinar Mistakes to Avoid in 2019. Presenter: Mark Bornstein, VP of Content Marketing, ON24. We Want You Back: Tools to Re-Engage Lapsed Members. Tue 6/11 at 2 p.m. – 1 CAE credit.

Proposal 170

Proposal eBook Maine Tips 170

Associations Now

AUGUST 1, 2023

” shows termites destroying a range of common objects—good fun that’s also a good engagement tool for the industry. The new season is a follow-up to the series debut in 2019 , which attracted hundreds of thousands of viewers. The second season of “Will They Eat It?” The second season of “Will They Eat It?”

Video 52

Video DC Project Washington 52

Mariner Management

OCTOBER 23, 2020

In the 2019 Chapter Benchmarking Report , only 29% of associations said they have a formal assessment tool to track chapter performance. Those that did reported using Dashboards, Chapter health assessment tools, or self-assessment tools, like these two associations. Read the original study on Chapter Dashboards.

Sample 62

Sample Guidelines Tools Report 62

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Tech That Translates: The Best Tools to Engage Your Audience. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. Embrace Digital Marketing (or Get Left Behind).

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines. Digital Marketing Trends and Traditions 2019.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Associations Now

FEBRUARY 28, 2019

If 2019 is your organization’s year to update its software toolkit, Tim Forbes from the Care2 blog recommends emphasizing the following areas: Focus on integration. Using tools that integrate with your CRM can dramatically simplify day-to-day logistics for your team, but its biggest benefit is streamlining data management and analysis.”.

Software 61

Software Analysis Tools Strategy 61

Higher Logic

JUNE 19, 2019

June 12, 2019. Linking tools to each other and to that journey will make the customer experience frictionless. You’re no longer competing against other companies within your market – you’re competing against every other brand experience. CXNYC pic.twitter.com/GvUXbTAjz3 — Kate Zimmerman (@kmzimm). Will fortune favor the bold?

Strategy 136

Strategy New York Examples Resources 136

Association Success

SEPTEMBER 28, 2020

Tools to analyze data. A December 2019 study found that 54 percent of consumers welcome text messages about promotions from businesses. In practice, this means putting tried-and-true digital marketing tools to work. Among the many forms this technology can take, three stand out: Mobile devices. Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Associations Now

SEPTEMBER 18, 2019

Therefore, it is wise to make gradual changes strategically, using carefully chosen digital tools to enhance existing and more traditional operational models.”. And that doesn’t mean investing in new tools right away, either. Mindset is as important as tools when it comes to the digitalization of associations,” he explains.

Tools 83

Tools Software Review Technology 83

Associations Now

APRIL 18, 2019

Does Facebook leave a bad taste in your mouth as a marketing strategy? That’s the case digital marketing expert John Haydon lays out in a recent blog post. He says that it’s important to be part of the conversations that take part on large social networks, but that they ultimately have limits from a marketing standpoint.

Member Experience 86

Member Experience Social Media Strategy Marketing 86