Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation. Let’s just do that.”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. I also like perusing posts on 2019 trends. Three ways content marketers can provide value to the sales team.

DC 275

DC Washington Learning Management System LMS 275

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Report 40

Report Marketing Innovation millennials 40

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. It has been updated. Generate revenue.

Software 148

Software Association Management Price Membership Management 148

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Easy-to-use online tools.

Tips 103

Tips Handbook Recruiting Recruitment 103

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Tech That Translates: The Best Tools to Engage Your Audience. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

APRIL 12, 2019

Others might prefer an interactive breakout session or a seminar with PowerPoint and audiovisual tools. When recruiting presenters, MemberClicks suggests that recruiters briefly explain the learning styles to potential speakers and ask how they might accommodate each category. WordPress, But for Workforce Management.

Recruiting 61

Recruiting Recruitment Discount Tools 61

Mariner Management

JUNE 8, 2021

Benchmarking is a powerful tool in helping you – and your volunteer leaders – assess where your chapters are in terms of what’s working and what’s not working. A powerful tool. Read more about what ACG’s self-assessment tool looks like here. appeared first on Mariner Marketing & Management, LLC.

Case Study 62

Case Study Project America Tools 62

Associations Now

MAY 29, 2019

Also: The ROI behind content marketing. For example, an AI tool from Google, nicknamed Translatotron, stands to break down barriers between attendees who speak different languages, while also providing planners with less costly translation services. Content Marketing, ROI, and Time. — Marketo (@marketo) May 29, 2019.

Content 92

Content Cost Recruiting Recruitment 92

Reid All About it

NOVEMBER 9, 2018

Gretchen Steenstra at DelCor describes what people, policies, talents and tools should be in the project management backpack. A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. Been there! Pat on head. Take note! ( CB Insights/Instagram ).

Chicago 174

Chicago DC Washington Software 174

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Associations Now

JANUARY 7, 2020

Most associations have a good set of digital tools available, but it might be time to take a look at ways you could use them better to make the member experience feel more relevant and real. Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020.

Member Engagement 96

Member Engagement Social Media Revenue millennials 96

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 million by the end of 2021.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

APRIL 9, 2019

There are a variety of tools that increase an association’s productivity, but one of the most essential is an effective office space. If your organization is in the market for a new workplace, a “smart office” might be the way to go. Looking to improve member recruitment? — MemberSuite (@membersuite) April 3, 2019.

New York 51

New York Recruiting Recruitment Maine 51

Association Adviser

OCTOBER 23, 2018

But, while we may tend to view member communication vehicles simply as tools of the association, they are also stars in their own right; they are the objects that represent your association, with which people interact and spend their valuable time. Regular Deadline – January 1 to February 18, 2019: Member: $160. Nonmember: $325.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JUNE 19, 2020

Many organizations have turned to videoconferencing tools like Zoom, GoToMeeting, and Skype to help their leaders come together and stay connected during this crisis. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences.

Video 221

Video Conference Revenue Industry 221

Aptify

FEBRUARY 3, 2020

Considering today’s consumer expectations, it’s not too surprising that the Association of National Advertisers voted “ personalization” the marketing word of the year for 2019. It’s a hot topic in the world of marketing and customer experience. Your members are no exception in our hyper personalized world.

How To 72

How To LMS Certificate Member Experience 72

Delcor

DECEMBER 7, 2018

In a competitive job market, such talent may best be accessed by outsourcing rather than trying to recruit and retain in-demand experts. An IT market study from Deloitte Consulting said that 60% of enterprises are expected to move their IT systems to the cloud by 2019 as a part of their digital transformation initiatives.

Project 81

Project Certificate Software Tools 81

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. It also offered a 15.22% conversion rate in 2021. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. It also offered a 15.22% conversion rate in 2021. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

MARCH 3, 2023

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies.

Revenue 39

Revenue Tools Education Member Experience 39

Leading Learning

JULY 12, 2021

And that means we need to be on the lookout for the tools and technologies that will enable us to change. Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

AUGUST 12, 2016

It was a bit of a surprise—Huffington’s contract had her in the editor-in-chief position until 2019. Do you bother recruiting former members? Tool of the day. Price your work too low and it won’t earn the respect it deserves, Market Domination Media founder and CEO Jonathan Long suggests over at Entrepreneur magazine.

Discount 40

Discount Price Recruiting Recruitment 40

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Lunch provided.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. Ann Handley, Emma ). David Nield, Wired ). CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

OCTOBER 26, 2018

Kylee Coffman describes the type of people, policies, talents and tools your association needs in its digital bag. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent.

DC 34

DC Washington Chicago LMS 34

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

.orgSource

APRIL 10, 2023

From the National Bureau of Economic Research—companies with more diverse workforces are more likely to innovate and bring new products to market. Board members are recruited because they are leaders at the moment. A board matrix is a good tool for making this assessment. Expecting them to be innovators is a contradiction.

Innovation 128

Innovation Committee Leadership Recruiting 128