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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

Use a common reporting tool so that everyone has access to a common set of metrics. Marketing isn’t quite there yet when it comes to complete adoption of artificial intelligence or machine learning, but these technological advances will continue to influence our decision making. How Will You Adapt in 2019?

Marketing 184
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The Promise & Peril of Creator Tools Like ChatGPT for Nonprofits

Beth Kanter

In 2019, we did a deep dive on AI & Giving to look at the landscape of fundraising tools & platforms using AI and the implications. The article reinforces the message we’ve shared for years that these tools can benefit nonprofits in many ways, especially small nonprofits.

Tools 91
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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

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3 technologies associations can use to connect with members and grow their audience

Association Success

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Tools to analyze data. Leveraging these technologies can help membership organizations thrive. .

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Book of the Month - February 2019

Association Success

Are you interested in learning how some of the most competent executives in the association industry are managing culture, technology, growth and change? Digital and cultural transformation are synergistic and by taking a holistic approach to introducing new technology, organizations spark innovation and entrepreneurship.

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Daily Buzz: Jumpstart Your Technology Strategy

Associations Now

Technology can streamline many processes, but not all associations are taking advantage. Also: tools to boost and revamp your content. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Tip: Tap into tools that support the collection of comprehensive member data.