GrowthZone

APRIL 8, 2021

The GrowthZone AMS 2021 Association Industry Survey Report includes comments by association professionals, sharing some of their organization’s successes during COVID-19. We were able to organize weekly member calls, which were a lifeline for members as information at the time was uncertain and confusing.

Survey 147

Survey Library Course Member Engagement 147

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FEBRUARY 12, 2021

If you know an association professional or board member who needs a wake-up call, this MemberSuite post should do the trick. They urge associations to stop living in limbo and start planning virtual events for 2021. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Revenue 370

Revenue North Carolina Industry Technology 370

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. 3 Ways to Tap Chapter Relevance in 2021. Conference content.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Associations Now

AUGUST 28, 2023

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. We saw the hit membership took in our 2021 report. Focus on Recruitment New members play an important role in increasing membership counts.

Report 98

Report Recruiting Recruitment Innovation 98

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SEPTEMBER 18, 2020

Member engagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. Hear about some major considerations for online engagement. Communicating Through a Crisis.

Montana 351

Montana Certificate Conference Content 351

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APRIL 2, 2021

Association member communications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021.

Revenue 335

Revenue Conference Industry Strategy 335

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APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. CAE credits.

Education 354

Education Technology Strategy Revenue 354

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APRIL 16, 2021

Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Building the 2021 Event Playbook. How Your Community Can Turn 1 Event into 365-Day Engagement. Learn how to keep the conversation going post-event and uncover the content your members want and need. Fri 4/16 at 3:45 p.m. Host: Jay S.

Revenue 363

Revenue Strategy Team Content 363

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MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Event Strategies 2021 and Beyond. Host: Fridays@4. Mon 3/22 at 11 a.m. –

LMS 370

LMS Nashville Strategy Video 370

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JUNE 11, 2021

But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Data governance. More info/register.

Certificate 322

Certificate Technology Communications Revenue 322

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. – Engage 2021. Learn how to create authentic engagement using real video content.

Revenue 195

Revenue Committee Strategy Technology 195

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NOVEMBER 12, 2021

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. . – The Do’s and Don’ts of Member Benefits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Reunite or meet with new peers and discover new possibilities as we close summer 2021. Non-dues revenue. 1 CAE credit.

Tampa 200

Tampa Revenue Education Content 200

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MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Hear about the strategies and tools modern associations are using to supercharge member engagement. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membersuite

JANUARY 27, 2021

We were all looking forward to 2021, thinking the disruption caused by the pandemic would soon fade away, but COVID insists on sticking around. They figured out what their members and market needed, and provided it, such as pandemic-related resources, and new virtual networking and education events. That change is now accelerating.

Survey 106

Survey Education Communications Marketing 106

Membership Marketing

JULY 21, 2021

These are some of the findings in the recently released 2021 Membership Marketing Benchmarking Report. Here are some of the important insights from this year’s report on what did work for associations this past year and what opportunities lie ahead for membership recruitment, engagement, and renewal going forward.

Recruiting 116

Recruiting Recruitment Report Innovation 116

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SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement. Engagement means different things for different members. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Membership trends.

Revenue 230

Revenue Survey Education Strategy 230

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JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. More info/register.

Newsletter 195

Newsletter Survey Team Software 195

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MARCH 26, 2021

The webinar will cover physical distancing layouts, enforcing mask/sanitization policies, keeping attendees engaged and enjoying the event, lessons learned, and how communication between all parties has never been more important. Ultimate Member Engagement: The Power of Data-Driven Decision Making. More info/register.

Innovation 259

Innovation San Diego LMS Strategy 259

MemberClicks

MAY 10, 2024

The American Association of Hispanics in Higher Education (AAHHE) achieved the same incredible rate of growth after users began flocking to the site in 2021. Across all three organizations we spoke to, effective communication with members emerged as a constant.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Their advice covers everything from determining what data to collect to getting members to update their profiles. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195

Video Technology Content Strategy 195

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MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. 5 Steps to Digital Optimization: Work from Anywhere in 2021 & Beyond. Learn what ‘unified communications and collaboration’ means. (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 3/15 at 11 a.m. –

Nashville 370

Nashville LMS North Carolina Recruiting 370

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OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. marketing and communication professional. 5 Things Every Event Organizer Must Do in 2021.

Utah 370

Utah LMS Conference Technology 370

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SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

Case Study 285

Case Study Content Montana Price 285

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. More info/register. Host: Matchbox Virtual Media.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Choosing the Best Convention Destinations for 2021. Quick hits. Host: Sift.

LMS 369

LMS Certificate America Committee 369

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JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

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JULY 17, 2020

Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 341

Montana Revenue Strategy Conference 341

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DECEMBER 3, 2021

2021 Year in Review: Professional Development Takeaways and Foresight. In this town hall, we’ll look back at 2021, with an eye to what we can learn from the year that’s been and what we might carry forward. Members spend 5+ hours a day on their mobile devices, and 90% of that time is on apps. More info/register.

Revenue 195

Revenue Technology Innovation Social Media 195

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FEBRUARY 5, 2021

Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. No one knows what 2021 will bring but MemberSuite says you should plan for a few different scenarios. CAE study group. Association strategies.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

JUNE 19, 2020

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. They explain how communication plays a huge role in that effort. Hear about some major considerations for online engagement.

Video 221

Video Conference Revenue Industry 221

Fonteva

FEBRUARY 9, 2021

As we begin 2021, virtual events and online experiences have taken the reign. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. You just need to offer courses that appeal to your members and encourage registration. Let’s begin.

Course 98

Course Tips Discount Process 98

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

Member Experience Social Media Examples Member Engagement 52

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. But what if you could show members a pathway that allows them to develop the skills and experience not only for the task at hand but for the next level of volunteering—or the next step in their career? Member engagement.

Revenue 195

Revenue Content Resources Strategy 195