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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 256

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Nimble AMS

JUNE 27, 2022

According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. .

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Nimble AMS

JULY 11, 2022

According to the Community Brands 2022 Association Trends Study , member priorities have shifted to tangible, personal benefits. 47% of members report joining an association for certifications or credentials and 45% say they chose an organization for job opportunities. . Create informational content. Use your data.

Member Experience 108

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OCTOBER 1, 2021

Five game changers for association success in 2022. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create authentic engagement using real video content. Five Key Content Models That Engage Sponsors and Members. Event Garde ). 360LiveMedia ). 1 CMP credit.

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Nimble AMS

JULY 28, 2022

The Community Brands 2022 Association Trends Study has also noted this trend, reporting half of all professionals say their IT budget will increase over the next year. According to the Community Brands Study, certifications and credentials are the fourth most important member priority.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Why does member retention matter?

Strategy 130

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Nimble AMS

DECEMBER 16, 2022

Regardless of your goals for 2023, AI has the potential to help you exceed member expectations, boost recruitment and retention efforts and alleviate staff stress. The Community Brands 2022 Association Trends Study found that the first reason members join an association is to network, and the sixth is to socialize. Automation.

Innovation 100

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AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. OSCPA told WBT Systems, “ We’re not going back. ”.

Tampa 200

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OCTOBER 15, 2021

Ann Smarty, Content Marketing Institute ). How to do a website content audit: a step-by-step guide with examples. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create authentic engagement using real video content. Tenenbaum, Esq. ). Ann Handley ).

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DECEMBER 3, 2021

70 content ideas for social media posts. Fri 12/3 at 12 p.m.* – Building Your Meeting in 2022+. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the value of planning your digital content calendar and your sponsorship model at the same time. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

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JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Quick hits. 1 CAE credit.

LMS 361

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar. 1 CAE credit.

DC 205

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. The solution?

Member Engagement 130

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. ( Pam Didner ).

Colorado 39

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

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FEBRUARY 4, 2022

What’s so great about evergreen content? The content consumption fallacy associations need to watch out for. Alona Shalieieva, Content Marketing Institute ). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. (Amanda Kaiser, Smooth The Path ).

Content 39

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DECEMBER 2, 2022

The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. But 62,000 people completed the course and earned a certificate. Speaker: Mark Bornstein, VP, Content Marketing, ON24. Brain drain pains.

Tips 41

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FEBRUARY 11, 2022

In 2022, each Mindful Networking will feature one of our amazing AWTC award winners. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Join a discussion on the horizon of HR for 2022. Looking Forward 2022 (Impact): Trends and Analysis. .* – Mindful Networking. CMP credits.

Content 39

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. SEO, blog content) create the highest quality source leads with a 14.6% These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. close rate.

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APRIL 15, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Are you interested in submitting an application for the 2022 ASAE Individual Honors? Presenters: Donald Dea, FASAE, the 2022 Academy of Leaders Award recipient. The Biggest Hybrid Meeting Trends of 2022. Guest: Theo Harris.

Proposal 39

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NOVEMBER 4, 2022

I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Content distribution. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

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Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 126

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MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. In 2022, we are trying something new! Sat 3/12 at 10 a.m.

LMS 195

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JULY 8, 2022

We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. Learn how societies and publishers are taking professional education online, whether continuing education, maintenance of certification training, or offerings to help clinicians or practitioners keep current with the latest advances in their field.

San Francisco 39

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MAY 20, 2022

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Angela Tupper (moderator), Branded Content Editor, EventMB. Hear key industry insights learned while designing, creating and executing an association docuseries content model. Promoting credential value.

Arlington 41

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NOVEMBER 5, 2021

WBT Systems wrestles with that question and comes up with several situations where it’s okay, and not okay, to give away educational content. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Education pricing. When is “free” okay? Age diversity. More info/register. Guest: Theo Harris.

Survey 195

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AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Conference Sustainability: Should You Be Prioritising It in 2022? Host: Certification Network Group. 7 Ways to Reach Your Niche with Content Marketing. Quick hits. More info/register.

Technology 43

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AUGUST 12, 2022

Some of my favorites: cranking up content, reinventing events, enhancing networking, evaluating capabilities and scenario planning. Why a time zone recruiting strategy has become the latest hiring trend. Future-proofing. Chris Vaughan at Sequence Consulting shares ten strategies for preparing your association for the future.

Software 41

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FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Certification Network Group Speakers: Donald A. Year-round attendee community. Generation Z. More info/register.

Blended Learning 39

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SEPTEMBER 23, 2022

Please take 3-5 minutes to participate in the 2022 State of the Workplace Pulse Survey conducted by Achurch Consulting. Top 5 Digital Content Models That Work for Members and Sponsors. Learn about digital content structures that work for recruitment, retention, and revenue. Host: Certification Network Group.

Arlington 41

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SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts. CAE credit.

Revenue 272

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FEBRUARY 18, 2022

Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. What’s next in event catering for 2022? What do organizations need to consider during the ongoing uncertainty of reopening offices in 2022?

Content 39

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MARCH 18, 2022

Certification wave. During this Great Resignation/Reshuffle, certifications are more in demand than ever. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Membership Recruitment: How to Reach New Markets. Tue 3/22 from 9 a.m. to 4 p.m. – LMS Demo Day. Tue 3/22 at 3 p.m.

Revenue 39

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APRIL 22, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Measuring the Impact of Your Content Investments. Learn how your content is discovered and consumed, and dive into the field of member engagement and ROI. 2022 Tech Trends Report Briefing: Web 3.0, Tue 4/26 from 9 a.m.

Proposal 39

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SEPTEMBER 9, 2022

ASAE 2022 Conference Recap. We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. Fall 2022 Legislative Preview: Experts Discuss the Big Issues Congress Will Tackle. More info/register. Fri 9/9 at 4 p.m. Mon 9/12 at 1 p.m. –

Education 41

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NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Fri 11/11 at 12 p.m.* – 2022 Midterm Post-Election Briefing. techsytalk GLOBAL 2022: Attendee Experience.

LMS 39

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SEPTEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to identify the content that keeps members coming back, get more members to use your benefits, inspire members towards self-actualization, and how an active member portal helps your association grow. Mon 9/13 from 1 to 4 p.m.

Strategy 195

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