Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

DECEMBER 15, 2023

I’ve been dipping into Associations Evolve 2024 —find it on the front page of Answers for Associations. Editor Belinda Moore describes it as including “more than 50 association thought leaders from around the world [who] have contributed inspirational insights, practical tips, and motivational stories to get you fired up for 2024.”

Iowa 256

Iowa millennials Texas Strategy 256

MemberClicks

FEBRUARY 28, 2024

As you plan your event, simplify the process by following our Conference Planning Guide for 2024. To accomplish this, you need to create a customer persona, find these customers, and then use targeting strategies to promote engagement. Look for companies planning similar events and see which targeting strategies they are using.

Conference 52

Conference Event Planning Social Media Cost 52

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. Member retention. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

MatrixG

JANUARY 2, 2024

Shouldn’t we have resolutions for making our websites, email, and social media accounts better? Pick 1 or 2 Regrets to Focus on in 2024 Start by picking just one of your regrets, or maybe even 2, and turn them into goals. Meet with your membership database and marketing team to map the member join process and map the journey.

Content 52

Content Team Process Social Media 52

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm.

Video 97

Video Case Study Discount Proposal 97

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. One of her suggestions, social media polls, regularly pop up on LinkedIn. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 12, 2024

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. More info/register (ASAE Marketing Professionals Community). Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event. Member app.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Come ready to learn, share, and discuss strategy, resources, and challenges. Sorry, soapbox topic. More info/register. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. They also suggest topics you should ask about during your discussions with vendors.

LMS 256

LMS Revenue Arlington Education 256

MemberClicks

SEPTEMBER 1, 2023

Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI. September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. The webinars below cover a variety of skills, news, and advice to help.

Social Media 52

Social Media Cost Strategy Team 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. of the U.S.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

MemberClicks

NOVEMBER 22, 2023

You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing). Here are a few steps to get you going – who knows, 2024 could be the inaugural year! Post some specific content to social media? But oh boy – where to even begin?!

How To 52

How To Social Media Certificate FAQ 52

Beth Kanter

JANUARY 3, 2024

Workplace Wellbeing : I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman a few years ago. I hope to share some of these experiments in future blog posts – much in the same spirit as when I started my blog to share social media practices in the early days.

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San Jose Review Products Team 41

MemberClicks

DECEMBER 16, 2023

Did you know that in 2023, 44% of corporate marketers increased their sponsorship budgets, with a significant number raising their spend by over 40% ? For the Sponsoring Company For businesses, sponsorship is a powerful marketing tool. Leverage social media and digital platforms to connect with companies and industry leaders.

Proposal 52

Proposal Tips Communications Case Study 52

Associations Now

OCTOBER 23, 2019

“It’s driven by news coverage of climate change but, more importantly, it’s supported by the next generation of travelers—the millennials who are poised to become the biggest group of business travelers globally from 2024 onwards, and the centennials who are right behind them.”. Looking for a new marketing strategy?

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Press Release millennials Social Media Team 63

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Association Success

OCTOBER 11, 2017

Bureau of Labor Statistics and found a forecast for significant growth for auditors, analysts and management consultants between now and 2024. OSCPA decided to tackle this challenge strategically by leveraging our knowledge of the accounting market in Ohio and relationships with leading CPAs.

Ohio 117

Ohio Chicago New York Industry 117

Disciple Media

DECEMBER 6, 2023

This guide delves deep into the world of online community platforms, offering insights into the top alternatives to Mighty Networks in 2024. The navigation tools have a familiar feel, similar to popular social media platforms, ensuring an easy transition and usability for members​​.

Course 36

Course Tools Education Content 36