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Member Onboarding Series, Part 2: How to Make Sure New Members Get Their Money’s Worth

Associations Now

An important way of keeping members engaged early on is to make sure they know what they’re getting—and that means creating frequent touchpoints throughout that first year. This is the second part of a three-part series on member onboarding. Do things incorrectly and you may find that these members are one and done.

How To 92
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. SMS marketing. Staff meetings. More info/register.

Revenue 256
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Association Brain Food: 12.22.23

Reid All About it

They explain how to plan and prepare for a staycation that’s more enjoyable and rewarding than normal days off. Ethics in Association Management Join a scenario-based session about how to recognize an ethical issue, understand how to apply ASAE’s Ethical Decision Making Model, and work through the ethical issues in the workplace.

Analysis 291
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Association Brain Food: 4.19.24

Reid All About it

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Gain a deeper understanding of lapsed members. Membership mobile app.

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Members Hire Strategic Solutions

Potomac Core

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. They show how actions create solutions and growth opportunities. Foster and communicate solutions. Jeff Morgan.

DC 232
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Association Brain Food: 10.6.23

Reid All About it

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Learn how to negotiate your salary and benefits.

Revenue 256
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Association Brain Food: 2.2.24

Reid All About it

At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Print magazines. I’m happy to feature it as long as it’s not too product-centric. More info/register.