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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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The Ultimate Membership Renewal Guide

Wild Apricot

With access to thousands of organization across North America, we decided to conduct an extensive survey on their membership renewal practices. If you are looking for ideas to refresh your membership renewal process, you’re not alone!

America 316
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Report: Global Events Industry Gives World a Trillion-Dollar Boost

Associations Now

In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 Cathy Breden, CMP, CAE, the chair of EIC’s Research Committee, emphasized in a statement that the report finally underlined the industry’s sheer scale. According to the report, approximately 1.5

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2011 Nonprofit Communications Trends Report

Wild Apricot

Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report.

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Association Brain Food: 4.19.24

Reid All About it

Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

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Report: How the Meetings Space is Evolving Over Time

Associations Now

A new report, based on historic data from the International Congress and Convention Association, finds that meetings are generally getting smaller, but there are a lot more of them. Among the trends spotted, according to the report: Geographic shifts. The report also notes that in the 1960s, 77.4 More meetings, but smaller.

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Clearing up association chapter confusion

Aaron Wolowiec

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 199