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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. The SWOT analysis, which typically begins a planning process, makes you a prisoner of that crowded environment. That idea might seem a little miraculous.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. What an Event Attendee Wants Hear insights from a survey of conference attendees about their preferences and sentiments regarding in-person and virtual conferences. Event marketing. More info/register. 1 CAE credit.

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Association Brain Food: 12.8.23

Reid All About it

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272
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Association Brain Food: 12.1.23

Reid All About it

From online forums to in-person events, learn how to foster a sense of belonging and gain insights into the strategies and best practices for creating thriving external communities that drive business innovation, brand advocacy and lasting relationships. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 266
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Association Brain Food: 3.1.24

Reid All About it

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. 1 CAE credit.

Education 256
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Association Brain Food: 5.12.23

Reid All About it

Artificial Intelligence Idea-Thon: Building the Association of the Future Imagine the power of multiple brains collaborating and innovating with one goal in mind: solving the most pressing association challenges using Artificial Intelligence (AI). State of the association industry. No plan, no progress. More info/register. More info/register.

Chicago 200
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s 1 CAE credit.

Survey 256