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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. More info/register. Fri 12/8 at 4 p.m.

Strategy 276
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

Chicago 200
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Association Brain Food: 4.28.23

Reid All About it

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.

DC 206
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Association Brain Food: 6.23.23

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They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” Marketing benchmarks. Event apps.

Metro 195
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Association Brain Food: 5.26.23

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Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. All events are online at Eastern Daylight Time unless otherwise noted. . Get hands-on experience in constructing exams. More info/register. Host: Leverage Assessments, Inc. 1 CMP credit. More info/register.

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Association Brain Food Weekly: 5.7.21

Reid All About it

In some of these cases, technology and common sense can save the day and, in others, you might have to knock some sense into your board. Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Quick hits.

St. Louis 370
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Association Brain Food Weekly: 2.26.21

Reid All About it

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ).