Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 181

Leadership Content Social Media Sample 181

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Team 319

Team Report Course Proposal 319

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Do You Run Successful Postmortems? You meet, examine and assess how it went.

Project 195

Project Tools Revenue Metro 195

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Nimble AMS

APRIL 3, 2022

From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

Software Certificate Technology System 130

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. Members lapsed in the last 7-24 months. Exploratory messaging: ask members to “take another look” and “rediscover” AARC.

Case Study 149

Case Study eBook Member Engagement Class 149

Associations Now

OCTOBER 1, 2018

Also: Engage members to keep them around. You can’t use a crystal ball to forecast the future success of your association—but you can use predictive analysis to get insight into what that might look like. I consider "customized member experience" as the holy grail of association management. Let that sink in.

Analysis 71

Analysis Price Member Experience Revenue 71

Membersuite

MAY 25, 2021

Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. Put together a cost-benefit analysis of implementing a new AMS versus staying with the status quo. . #2: Consult with Your Colleagues. Get ready for an earful. 4: Research Potential Solutions.

Software 170

Software Leadership Project System 170

Associations Now

NOVEMBER 2, 2018

Data can be invaluable when you want to enhance the member experience, but you need a data governance plan to keep members’ information safe. Unlike profit-driven companies that rely on data to make money, associations and other nonprofits use data to advance the mission and improve the member experience.

Analysis 75

Analysis Member Experience Team Content 75

Higher Logic

JUNE 29, 2017

Supportive board members. Digital marketing professionals. They’ll contribute where needed, creating a strong skillset with which you can engage members. If company executives are asking for more analysis—such as how your community is impacting revenue—it might be time to add an analyst to your team. Web developers.

Team 196

Team Member Engagement Analysis Revenue 196

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

YourMembership

AUGUST 24, 2015

president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered. If you can’t match free same-day delivery, you had better deliver over-the-top customer experience in your stores.”

Austin 150

Austin Analysis Member Engagement Technology 150

Higher Logic

JUNE 13, 2019

Marketing (48%). The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. The top five functional groups most likely to have community performance goals are: Marketing (40%).

Strategy 195

Strategy Report Team Cost 195

MemberClicks

NOVEMBER 9, 2023

Workshop feedback surveys also give you timely information about your members such as: Perceptions. Get information about how members perceive your events and your organization. Use this information to improve your overall member experience , including member communications, events, and even your member retention strategy.

Survey 52

Survey Examples Software Analysis 52

Higher Logic

MARCH 27, 2019

But AGMA saw the commonalities, recognizing that every gear manufacturer could use and appreciate training in problem-solving skills or failure analysis. Connections for members to support them throughout their careers. With an integrated LMS and community, the association has been able to bring the industry and its members together.

Learning Management System 244

Learning Management System Case Study System LMS 244

ISAE

DECEMBER 11, 2023

Once you understand the data and the meaning behind it, take action on your analysis. Implement Smart Technology Solutions Fortunately for association professionals, there are a number of technology solutions on the market to help support and improve your sponsorship program. Start by tailoring your sponsorship packages accordingly.

Nebraska 52

Nebraska Revenue Software Education 52

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Be an AI Superhero: Predict and Optimize the Member Experience. Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members.

DC 170

DC Washington Social Media Revenue 170

Association Success

JANUARY 16, 2018

Exploring consumer perceptions of your competitors as well as identifying unique positive associations with your brand will uncover the opportunities for your association to create a stronghold in the market. Member Experience. Traditionally, member journey mapping has been commissioned separately from brand trackers.

Analysis 60

Analysis Member Experience Innovation Marketing 60

Socious

DECEMBER 22, 2016

From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience.

Membership Management 100

Membership Management Video Software Member Experience 100

Association Success

MARCH 12, 2019

Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. This translates to the core primary outcome for all of us on staff: member and customer retention.

Certificate 109

Certificate Discount Team Content 109

GrowthZone

JUNE 21, 2021

Marketing automation. Member app. Self-serve, password-protected member portal. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Member communication. Email marketing. Member management. E-marketing. Campaigns and email marketing. Member app.

System 148

System Software Directory Membership Management 148

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. Host: Grit Marketing.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. Host: Grit Marketing.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

MARCH 26, 2021

Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data. Creating successful virtual experiences begins with a long-term strategy.

Innovation 259

Innovation San Diego LMS Strategy 259

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: American Marketing Association. Host: American Marketing Association.

DC 150

DC Washington Social Media Tools 150

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40