Higher Logic

JANUARY 30, 2019

Knowing new member cultivation would not be a quick and easy fix, AARC identified great potential within the growing lapsed member base. AARC sought help through marketing automation. Read about how AARC automated their online community for better member engagement. Members lapsed in the last 7-24 months.

Case Study 149

Case Study eBook Member Engagement Class 149

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Member engagement is everyone’s job.

Team 319

Team Report Course Proposal 319

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

APRIL 3, 2022

From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

Software Certificate Technology System 130

Higher Logic

JUNE 29, 2017

Supportive board members. Digital marketing professionals. They’ll contribute where needed, creating a strong skillset with which you can engage members. Letting your community manager burn out means running the risk of losing your community’s single most vital participant, which could lower member engagement.

Team 196

Team Member Engagement Analysis Revenue 196

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Do You Run Successful Postmortems? You meet, examine and assess how it went.

Project 195

Project Tools Revenue Metro 195

YourMembership

AUGUST 24, 2015

president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered. If you can’t match free same-day delivery, you had better deliver over-the-top customer experience in your stores.”

Austin 150

Austin Analysis Member Engagement Technology 150

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. 2: Consult with Your Colleagues. Get ready for an earful.

Software 170

Software Leadership Project System 170

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

MemberClicks

NOVEMBER 9, 2023

Through professional development and training, your workshops provide value to your members, while also boosting your member engagement and retention. So how do you ensure your workshops are consistently satisfying member needs? Get information about how members perceive your events and your organization.

Survey 52

Survey Examples Software Analysis 52

Reid All About it

MARCH 26, 2021

Ultimate Member Engagement: The Power of Data-Driven Decision Making. Learn how to analyze and visualize your existing data, mine the right data to improve your member’s experience, execute winning member-facing strategies, and determine a successful ROI on your collection and analysis of member data.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Socious

DECEMBER 22, 2016

From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience.

Membership Management 100

Membership Management Video Software Member Experience 100

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Be an AI Superhero: Predict and Optimize the Member Experience. Using your artificial intelligence (AI) superpower, your association can now move faster than a speeding bullet to delight your members.

DC 170

DC Washington Social Media Revenue 170

Higher Logic

JUNE 13, 2019

Marketing (48%). The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. The top five functional groups most likely to have community performance goals are: Marketing (40%).

Strategy 195

Strategy Report Team Cost 195

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Association Success

MARCH 12, 2019

Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally. This translates to the core primary outcome for all of us on staff: member and customer retention.

Certificate 109

Certificate Discount Team Content 109

Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. More info/register.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. More info/register.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

MARCH 5, 2021

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Hear about the strategies and tools modern associations are using to supercharge member engagement. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Host: American Marketing Association. 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Association Adviser

JULY 27, 2016

Taken a step further, organized member data can show you the relationship between members with a high membership value and the types of activities or engagement they are pursuing on a regular basis. This type of analysis can help you ascertain why they retain their membership. Quality of member data matters.

Communications 60

Communications Content Member Engagement System 60

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Host: American Marketing Association. Margarita Lygizou, Head of Sales & Marketing, IWA Publishing. Sponsorship strategy.

Project 47

Project Tips Technology Marketing 47

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Member experience. Host: Fridays@4. Mon 2/14 at 1 p.m.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying. Host: NXUnite by Nexus Marketing. More info/register.

Price 43

Price Technology Strategy Software 43

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

JUNE 17, 2022

Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins. Marketing Maturity for Nonprofits (Nonprofit Conversations with Cecilia Sepp, CAE ). Some of these sins may surprise you.

DC 39

DC Revenue Washington Leadership 39

Reid All About it

MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. How often do your customers and partners want to engage with you? Event community. Quick hits. Kevin Kelly ).

Arlington 43

Arlington Technology Project Revenue 43