Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

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Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS 172

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Reid All About it

APRIL 5, 2019

Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. Hopefully, you and your chapters aren’t stuck in an “us vs. them” rut or you’ll miss a valuable opportunity. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have.

District of Columbia 170

District of Columbia DC Washington LMS 170

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Beliefs are not facts. Community Managers Are Leaders.

Strategy 120

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Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. The panel will discuss societal observations, new engagement tools and tactics, updated association business models, and how data can help us make sense of this all. CAE credits.

Rhode Island 195

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GlowGlobally

OCTOBER 14, 2012

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Lack of a commercial business license and bank account to collect revenues in local currency.

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Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger.

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WBT Systems

FEBRUARY 28, 2017

Though focusing on the message that adapting to these issues might be a challenge for associations, Hurt’s analysis still shines a light on the opportunities for associations willing to embrace the required changes. State of the American Workplace. Lifelong Learning is Becoming an Economic Imperative.

Education 150

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Virtual

NOVEMBER 23, 2015

When you start to think of all that is involved when it comes to the daily tasks and the security of your organization , it’s no wonder many of us lie awake at night staring up at the ceiling! Who m do we contact and in what order? Perform a Business Impact Analysis! But it doesn’t have to be that way. Let’s be honest.

Committee 100

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GlowGlobally

JULY 25, 2012

The program design included an interactive discussion on Becoming Cross Culturally Competent as well as advise on various topics such as: finding the right partners, leading into markets with products versus membership, and selling products in new markets, among others. . Reaching Out To Global Markets Through Meetings & Events.

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Reid All About it

JANUARY 20, 2023

Futurist Jamais Cascio developed this framework to help us make some sense of the chaotic and unpredictable world we now live in. Robin Madell, US News ) One failure—and it’s a big one—of contemporary English teaching. The recent air traffic shutdown is an example of BANI come to life. More info/register. 1 CMP credit.

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Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. What can they teach us about leadership? Hero worship. More info/register. Host : Beth Z, Your Nerdy Best Friend Fri 2/3 at 4 p.m. CMP credit. More info/register. . 1 CMP credit.

LMS 40

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Association Success

AUGUST 27, 2019

Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. . It was simple. But branding isn’t so simple anymore. .

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Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

Marketing 40

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Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

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Membership Marketing

MARCH 23, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Finally, our Membership Marketing Benchmarking Survey confirmed the effectiveness of higher frequency renewal programs. Post a Comment.

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Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment. More info/register.

Blended Learning 39

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Reid All About it

SEPTEMBER 23, 2022

Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Thorben Grosser, VP of Product Marketing, EventMobi. Hear about tested tactics for integrating digital badges into marketing efforts to drive association membership and engagement. CAE credits.

Arlington 41

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Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

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Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Jean Murray, About.com Guide, US Business Law/Taxes. I appreciate your blog - you always have wonderful suggestions for us.

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Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We We could also see what skills employers were looking for, which helped us plan future content for our career center,” she continued.

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Nexus Marketing

JUNE 2, 2024

Considering the long-term value that effective SEO generates, this is a huge missed opportunity for the sector and communities around the world SEO is completely learnable and built on straightforward technical and marketing concepts. SEO is relatively low-cost compared to other marketing channels.

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Nexus Marketing

MAY 31, 2024

SEO is built on straightforward technical and marketing concepts. Nexus Marketing has been helping mission-driven brands grow their online visibility and demand generation for a decade now. SEO is relatively low-cost compared to other marketing channels. Far from it. In that time, we’ve seen tons of SEO trends come and go.

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AMR Management Services

JUNE 4, 2012

I had a businessperson contact me recently who had a 60,000-member group on LinkedIn. Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. What Makes Us Stronger. Newer Post.

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AMR Management Services

AUGUST 6, 2011

Media Contact: Nick Ruffin, CAE, Chief Operating Officer. The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. What Makes Us Stronger. Gait and Clinical Movement Analysis Society. CONTRIBUTORS. AMR MANAGEMENT SERVICES. 859) 514-9150.

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MemberClicks

MAY 20, 2024

More specifically, a KPI uses a dataset relating to some aspect of the nonprofit’s programs, marketing, volunteer coordination, fundraising, board participation, or any of a dozen other potential metrics. These are all marketing-related. If this KPI is getting higher, that means your marketing is working.

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Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Learn how the panel of editors has been covering the pandemic, how they perceive the industry evolving, their analysis of their latest research, and what they expect for the future. Tackling Multicultural Marketing Like a Pro. 1 CMP credit. More info/register. 1 CMP credit.

Indiana 221

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Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. If you’re interested in moderating a future #assnchat, contact KiKi. Tue 1/21 at 2 p.m. –

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Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Contact Kristen Parker at kristen@eventgarde.com. Kent Agramonte, marketing supervisor at Naylor LLC. To figure out what our members truly need from us, the first step is to find out who they are. From data collection to analysis.

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AMR Management Services

SEPTEMBER 27, 2012

Most associations rely on membership for revenue, typically 30-50 percent of net profit. Nor do many of us have any interest in learning why Twitter or other social media could be better at delivering “networking and knowledge sharing.” What Makes Us Stronger. Email This BlogThis! Share to Twitter Share to Facebook.

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Leading Learning

AUGUST 20, 2020

If you have used a virtual conference platform, please help others by contributing a review. For us, a virtual conference is a Web-based event that replicates many aspects of a traditional place-based conference, membership meeting, or trade show. Believe us—we’ve seen it happen many times.). What Is a Virtual Conference?

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Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Many of you are verified in specific areas, join us to learn how you are using your strengths to stand out from the rest. Host: NXUnite by Nexus Marketing. CMP credit.

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Membership Marketing

NOVEMBER 8, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The Top 25 Lessons Learned in Membership Marketing: 200 Marketing Pro’s Share their Wisdom. Personal contact with people.

Marketing 40

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AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Editor’s note: What does this mean for us and how can we better protect our communities? Rising rates?

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AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Editor’s note: What does this mean for us and how can we better protect our communities? Rising rates?

United States 52

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