Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Online learning myths. Bridging the Gap from Strategy to Execution. More info/register.

Montana 259

Montana Revenue Case Study Conference 259

Optimist Consulting

MAY 31, 2016

Online: Via your organisation’s website and online member-only community groups you set up. PR: Via articles, blogs in online/offline media. Every time you communicate with your members is an opportunity to convey the member experience. Use the language of membership in your communications, eg “our members”.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. What communication channels do you prefer for receiving information about our association’s benefits and events? What is a Trade Association?

How To 52

How To Social Media Industry Recruiting 52

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Which articles are most read? at Naylor Association Solutions. Sometimes, they are.

Revenue 69

Revenue Survey Communications Newsletter 69

Arc 3 Communications

NOVEMBER 18, 2021

Your call to action at the end of the piece can be your pitch for your readers to take actions such as signing up for your newsletter. Whether you create content in-house or outsource for it, be sure to create, upload, and share content across channels including your website, e-newsletter and social media accounts.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

MARCH 11, 2022

This is one of those articles I can see returning to again and again. 15 Ways to Take Your Newsletter to the Next Level. Email newsletters are a great way to share industry news with your members, but a lot has changed in the world of email. Membership Roundtable Discussion: Recruiting Student and Early-Career Members.

LMS 195

LMS Revenue Los Angeles Newsletter 195

.orgSource

AUGUST 28, 2023

My first bit of advice is, don’t treat recruiting these experts casually. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. For example, discounts on meetings or membership in exchange for an article or an appearance.)

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

Software Membership Management Newsletter Revenue 52

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. You must then communicate and share this content with others. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Online community. Audio/video recordings. Social media feeds/conversations. Question/answer summaries.

Content 100

Content Newsletter Social Media Case Study 100

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Young professionals. Host: Splash.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. We know that there are key points when recruiting new members to any organization that are crucial to survival.

Social Media 150

Social Media millennials Recruiting Recruitment 150

MemberClicks

APRIL 5, 2022

In this article, you’ll find: 9 Ways Your Chamber Can Support Local Businesses 7 Chamber of Commerce Event Ideas. Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. You can promote seasonally through: Email campaigns Chamber newsletter Special social media posts Print ads Special highlights on your website.

Directory 52

Directory Social Media Video Discount 52

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. I’m happy to report my mornings are more productive now – and I haven’t suffered. Seems so obvious in hindsight.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. I’m happy to report my mornings are more productive now – and I haven’t suffered. Seems so obvious in hindsight.

Charlotte 150

Charlotte DC Washington Newsletter 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Use your podcasts to blatantly recruit members too. It’s time your association gets a podcast too.

Content 150

Content Education Products millennials 150

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

Process 52

Process Strategy Tips Discount 52

Spark Consulting

APRIL 21, 2015

While you’re in transition, test procedures, technology, communications channels, etc., You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. You can ask people to rate an article or comment on a blog post.

millennials 150

millennials Committee Project Recruiting 150

Associations Now

DECEMBER 9, 2013

“I suspect nonprofits are confusing content marketing with traditional marketing communications efforts—a rather common mistake, from what I can tell,” Barry wrote in a CMI blog post. But when it works, it really works: 71 percent of the most effective marketers rated web articles as effective.

Content 40

Content Marketing Social Media Newsletter 40

SCD Group

SEPTEMBER 12, 2012

most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. In larger associations, our content is often produced in silos we label as publications, meetings & conferences, communications, marketing, etc. To recruit/retain more members.

Content 40

Content Marketing Recruiting Recruitment 40

Associations Now

JUNE 11, 2013

That’s the message NAAFA sent to its members in a recent newsletter : “Life comes with very few guarantees, but one of those is that things are going to change. The newsletter article, part of NAAFA’s effort to include members in the ongoing discussions about the name, has garnered plenty of feedback from the fat-acceptance community.

Newsletter 40

Newsletter Recruiting Recruitment Leadership 40

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather.

North Carolina 60

North Carolina Georgia Virginia America 60

AMR Management Services

JUNE 4, 2012

Determine the not-for-profit structure and file articles of incorporation and bylaws You should use an experienced association professional or attorney to draft articles, bylaws and incorporation papers. Develop sound communications tools This can range from a printed or email newsletter to a simple website. AMR Clients.

How To 64

How To Library Committee Kentucky 64

Beth Kanter

SEPTEMBER 28, 2015

Their overall communications goals include: Engaging our supporters quickly. Recruiting additional supporters through high quality content and action opportunities. Creating interactions between supporters and staff to build community. Has your nonprofit used Instagram as part of its communications strategy successful?

Social Media 28

Social Media Idaho Oregon Case Study 28

GlowGlobally

FEBRUARY 11, 2013

. The following article was written by Nikki Walker, MCI’s Global Vice President, Association Management & Consulting. Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base.

Price 60

Price Newsletter Products Content 60

Reid All About it

FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. David Lerman, senior writer and author of the CQ Budget newsletter. The deadline to apply for an ASAE Gold Circle Award is Wednesday, February 16. Brain revelations. Wed 2/16 at 12 p.m. –

Content 39

Content Strategy Technology Analysis 39

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Advertisers renew their ad(s).

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

NOVEMBER 4, 2022

The team at Mobilize published a community strategy playbook based on the blueprint they developed for creating their own user community. They guide you step-by-step through creating community strategy, launch, communication and engagement plans—wow, it’s comprehensive and looks like it includes everything you’ll need.

Arlington 39

Arlington Technology Case Study Revenue 39

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40

Trade Association CEO Blog

JANUARY 24, 2012

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? ► 2010. (8). Governance.

Newsletter 28

Newsletter Project Maryland Michigan 28

Beth Kanter

JUNE 18, 2013

Community Cultivator Recruitment. Respondents unanimously agreed that the community manager, community cultivator (whatever the title) is the MOST important component of a successful online community. Who’s running the parenting/running/makers community/community org, young donors, etc. Beth Kanter.

How To 28

How To Social Media Handbook Price 28