Associations Now

FEBRUARY 6, 2020

Bringing a new staff member into the fold used to mean piles of paperwork and a high-touch process that often required a lot of communication across departments. Tools and Strategies. The post Employee Onboarding Strategy: Why You Should Think Digitally appeared first on Associations Now. Why It Matters.

Strategy 60

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Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! So, what exactly does association member engagement consist of?

Association Management 250

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CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

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WBT Systems

APRIL 4, 2017

There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset. The key to designing a new digital strategy or plan for association learning is to set achievable goals.

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Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

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Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Bottom line… mindfulness can transform your life.

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Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media. 1 CMP credit.

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Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. – Proven Strategies to Increase Member Retention. Online learning myths.

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Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Enjoy compelling future-focused learning and discussion about this article. marketing and communication professional. Joshua Hardwick, Ahrefs ).

Utah 370

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. More info/register.

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Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. AI and Tech Strategy. MemberSuite explores the reasons behind this resistance.

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Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

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Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. Using Content to Communicate Your Association’s Value.

Chicago 150

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Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

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Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. We want to recruit new members. One of the activities we engage in to achieve that outcome is placing a promotional article in each week's e-newsletter. Maybe I need to explain that. What else do you expect us to do?"

Marketing 113

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YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruiting 150

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Online: Via your organisation’s website and online member-only community groups you set up. PR: Via articles, blogs in online/offline media. Use the language of membership in your communications, eg “our members”.

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Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. How to create an editorial calendar that will streamline your content strategy. Host: Community by Association. Young professionals. Newsletter suggestion.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

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Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. Hear the nerd word demystified and practical strategies to mitigate, transfer or accept cybersecurity risks.

Technology 195

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Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. In the last few years, I’ve seen many articles in Associations Now about associations rethinking the chapter structure. Fisk, director of public and science communications, Soil Science Society of America. . –

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.orgSource

FEBRUARY 13, 2023

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. We can’t predict what will happen, but we can gain an understanding of our organization’s ability to navigate the unknown and develop strategies to manage uncertainty. In a Harvard Business Review Article , authors Robert S.

Strategy 88

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MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. What communication channels do you prefer for receiving information about our association’s benefits and events? What is a Trade Association?

How To 52

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Association Success

OCTOBER 26, 2020

MORE: 5 signs your association’s strategy needs a refresh. Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. You need to share relevant content and build a community. Tip: See No.

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Elevating Engagement

APRIL 28, 2023

Here are three ideas from my recently published book Elevating Engagement: Uncommon Strategies to Create a Thriving Member Community that you can incorporate: Focus on Firsts One of the best ways to create lifelong engagement is to engage first-time members. Brains remember first impressions and often color subsequent interactions.

Member Engagement 89

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Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. What should you do to recruit more members, increase your renewal rates, and grow your membership? Virtual Onboarding: How to Communicate Expectations, Promote Company Culture and Create Connections.

Video 195

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Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Virtual conferences survey.

Tampa 200

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Fonteva

OCTOBER 18, 2022

CX is a relatively new field of business strategies that all types of organizations can use to ensure their customers, clients, or members have their voices heard and problems addressed. Chances are that your association likely already has a membership engagement strategy in place. What are the benefits of an intentional CX strategy?

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Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!

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YourMembership

MARCH 8, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. We know that there are key points when recruiting new members to any organization that are crucial to survival.

Social Media 150

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Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. 1 CAE credit. Location: Columbia MD.

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LMS Arlington Content Review 150

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. How has your community grown over the years?

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SCD Group

JUNE 10, 2013

Five Tips to Rock Membership from Moose By Lynda Baldwin at Communication Strategies Group, Inc. They discover that traditional recruitment appeals no longer work. What does this mean to associations? The spillover impact to expectations of our conferences and educational program. via YourMembership.com blog. Assume nothing.

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Elevating Engagement

APRIL 28, 2023

Here are three ideas from my recently published book Elevating Engagement: Uncommon Strategies to Create a Thriving Member Community that you can incorporate: Focus on Firsts One of the best ways to create lifelong engagement is to engage first-time members. Brains remember first impressions and often color subsequent interactions.

Member Engagement 52

Member Engagement Recruiting Recruitment Project 52

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. 1 CAE credit. Location: Columbia MD.

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