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Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. . I’m hoping to somehow. Learning subscriptions.

DC 261
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Why Psychological Safety Is Key to Creating an Innovation Culture

Associations Now

Associations regularly say they want to innovate, but often remain steeped in traditional ways. The term “innovation” has been thrown around all organizations for years. But as beneficial as innovation is, associations often struggle with it. However, the opposite approach helps innovation thrive. Radoslaw Nowak, Ph.D.,

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Association Brain Food: 8.11.23

Reid All About it

A few of them might surprise you, but they’re essential for technology project success. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Change management. More info/register.

Chicago 195
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Association Brain Food: 6.2.23

Reid All About it

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

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Are You an Innovator or a Producer?

YourMembership

Technology. Are Innovation and Production at Odds? HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. The article pointed out that most companies are not willing to devote time to innovation because innovative time steals from production time. Add-On Products.

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Association Brain Food: 6.9.23

Reid All About it

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205
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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195