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Our Thoughts on Google’s Generative AI Update

Nexus Marketing

The company refers to this change as a significant shift in the future of search. How to apply this: Consider creating comprehensive guides, FAQ sections, and how-to articles that provide complete answers to user questions. There is A LOT of noise on this topic from the SEO industry and plenty that we don’t know.

FAQ 40
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How to Market Your Virtual Event

Fonteva

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Growing Membership through Winback Marketing

Membership Marketing

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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Member Engagement Strategies: A Guide for Associations

Fonteva

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

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The IoD loses a third of its membership – will its new strategy help reverse the situation?

Optimist Consulting

I saw this article in the Evening Standard yesterday about the Institute of Directors plans to reverse its declining membership. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. I do hope their new strategy works. and BME members.

Strategy 100
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Association Brain Food Weekly: 7.16.21

Reid All About it

Suddenly, I see references to it in different places. In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. How to create an editorial calendar that will streamline your content strategy. Usability testing. Quick hits.

Revenue 195