Associations Now

MAY 10, 2024

To be sure, engagement has nosedived since the pandemic, with only 30 percent of survey respondents saying they’re “highly engaged,” down from 36 percent in early 2020. A recent Forbes article quoted a LinkedIn post by leadership consultant Heather Paterson, pointing out the disconnect. “If Time to panic? Not exactly.

How To 62

How To United States Survey Leadership 62

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

MARCH 26, 2023

Last week, I reported on a new survey from content firm Omnipress showing that many organizations are still working through how to host their meetings. Exhibitors need more persuading to return to the tradeshow floor after a couple of years of spending their marketing dollars elsewhere. Consider the findings of the Omnipress survey.

Survey 73

Survey Revenue Team Education 73

Association Adviser

OCTOBER 30, 2018

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Instead, survey your members and talk with them about how they want to communicate with you.

Communications 184

Communications Social Media Newsletter Content 184

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. Test and refine. Double-check the copy.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Association Success

SEPTEMBER 18, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Here are the five most-read articles from this week’s newsletter: Why associations shouldn’t look for “good fit” when hiring.

Recruiting 78

Recruiting Recruitment Resources Newsletter 78

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis.

Leadership 181

Leadership Content Social Media Sample 181

GrowthZone

SEPTEMBER 11, 2017

These brief articles address hot topics relevant to the modern association professional. Click on any link to go directly to the article: How to Survey Association Members. Are your member surveys generating the high-quality data needed to make good decisions? Association Marketing Plan Basics.

Survey 83

Survey Social Media Tips Strategy 83

Association Success

SEPTEMBER 16, 2020

If your organization has enough members, conducting surveys can also generate timely data. Be sure that your surveys are designed to produce unbiased results to collect the best possible information. articles full of tips, tricks and advice will always remain timelessly popular. Marketing and advertising strategies.

Content 78

Content Case Study Press Release Survey 78

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. A chatbot, like all marketing collateral, is an extension of your brand.

Las Vegas 88

Las Vegas FAQ Process New York 88

Reid All About it

OCTOBER 29, 2021

Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. The survey closes on Friday, November 5. Marketing education. What companies want to sponsor.

Revenue 195

Revenue Survey Leadership Education 195

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

Cost 59

Cost Price Survey Revenue 59

Potomac Core

AUGUST 29, 2017

A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. It is clear that the global manufacturing sector has turned a corner, with improvements in demand and production seen in many key markets. Global Uncertainty is Not Going Away .

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

SCD Group

MAY 11, 2015

Last week’s election results once again demonstrates to associations the dangers of over-reliance of polls and surveys. A Wall Street Journal article headlined A Dark Election Day for U.K.’s the media (and, apparently, the public) love pre-election surveys. How many were surveyed? So what happened in Britain’s elections?

Survey 40

Survey Sample Analysis Project 40

Smooth The Path

MAY 21, 2020

You are now entitled to over 22,000 articles on our website, the member rate for our two annual conferences, access to our online community, five annual research studies (at the member rate of course)… ” And the bulleted list goes on and on below the fold. Take the survey now. ” it says. “Thank you for joining.

Library 148

Library Class Survey Course 148

Potomac Core

FEBRUARY 11, 2019

Associations who want to pass the relevance test should initiate conversations with their Boards or Executive Committees to: Talk through and quantify the sources and the business impact of market challenges. ACI Annual Convention that provides opportunities for the Industry to market and sell products. Strong U.S.

Survey 158

Survey Revenue United States Committee 158

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218

Content Learning Management System LMS Strategy 218

Reid All About it

DECEMBER 18, 2020

Chapter training needs survey. Elisa Brewer Pratt, CAE, of Brewer Pratt Solutions invites you to participate in a Chapter Staff & Chapter Board Training Needs survey until Friday, December 25. Digital marketing for education programs. This is one of the most useful articles I’ve read on the topic. COVID perspective.

Video 221

Video Certificate Review LMS 221

Reid All About it

AUGUST 25, 2017

The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. – Top Social Media Tools to Boost Your Event Marketing. 1 CMP credit. Host: Smart Meetings.

Social Media 153

Social Media Survey Tools Innovation 153

SCD Group

NOVEMBER 20, 2014

As a new survey shows, this generation is already chafing at today''s traditional company structures. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future. That means office culture is in for big changes.

millennials 40

millennials Minnesota Texas Social Media 40

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. Fri 4/1 at 9:30 a.m.* – Make Your Surveys Less Annoying.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

Association Success

AUGUST 25, 2020

Defining who your members are and what they want is similar to the customer avatar exercise marketing professionals use to gain a sense of their target customers. Satisfied members will become your best marketing channel when they refer their friends and colleagues to the association. Nothing is more powerful than word of mouth.

Social Media 127

Social Media Certificate Course Content 127

MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Know who your target market is and the qualities of your ideal member. At the very least, conduct a member satisfaction survey. The answer is management. Reach out to them.

Association Management 52

Association Management Tips Software Social Media 52

Association Adviser

JUNE 15, 2018

Notices or articles don’t have to be long. Make a short video or post or article telling a personal story and reference the applicable product or experience to increase member engagement and market your association to potential new members. Has your association conducted a member survey of any kind recently?

Communications 81

Communications Video Survey millennials 81

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

APRIL 29, 2024

This article will examine the significance of event engagement and why it matters. If you were to survey those who attended the party, the ones who were active and participated would likely say they had a more enjoyable experience. The result is often post-event surveys that shine! Your corporate event is not dissimilar.

Software 52

Software Social Media Survey Technology 52

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JUNE 16, 2023

Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades: attendees are getting younger. Event marketing. Another finding from the Freeman survey: people are registering much later for events. Changing attendee profile. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Still on Jamie, he clued in me in to a fantastic article that examines the concept of white privilege , Unpacking the Invisible Knapsack. Big list this week.

Social Media 150

Social Media Review Innovation Survey 150

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Remember, people may say one thing in a survey about their interests, but their behavior may be more telling. Website and blog analytics.

How To 204

How To LMS Video Class 204

Reid All About it

DECEMBER 15, 2017

I’m getting tired of all the “sky is falling” articles about AI. Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Marketing Charts ). Community Brands surveyed both members and association staff in the U.S.

Indiana 150

Indiana Technology Content Strategy 150

Aaron Wolowiec

MARCH 11, 2014

This figure is the lowest since the bureau started the survey in 2002. Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. Other key findings of the BLS survey: Married people volunteered at a higher rate.

millennials 100

millennials Survey Report Newsletter 100

Association Adviser

NOVEMBER 13, 2018

Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 60

Member Engagement Survey Social Media Communications 60