Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The second new model is moving to a combination format by adding an individual or organizational category to the membership offerings.

Report 95

Report Marketing Recruiting Recruitment 95

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Analytics

SEPTEMBER 8, 2022

And start segmenting data by categories that are relevant (e.g. Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. New Audiences.

Revenue 169

Revenue Products Discount Class 169

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event apps. On the side, sauté asparagus with lemon zest and parmesan. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

SEPTEMBER 15, 2023

I agree, which is part of the reason I only registered for the trade show at ASAE Annual—the ridiculously high fee for consultants (the membership category for this odd duck) was another reason. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Eric Lanke

JUNE 3, 2019

a Marketing Professional? How many in each category? How many in each category per company? For how many companies, for example, can we say we have a solid Executive, Marketing, Engineering, and Human Resource contact? an Engineer? a Human Resource Professional? How many contacts do we have? How many per company?

Course 113

Course Examples Resources Marketing 113

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. These outcomes challenge the narrative put forth by some that membership as a product and professional and trade associations as a category are in decline. New technology is also helping associations market more broadly and effectively.

Report 49

Report Marketing millennials Directory 49

Membership Marketing

JANUARY 2, 2020

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

Marketing 52

Marketing Analysis Video Communications 52

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Reid All About it

MARCH 25, 2022

Professional development market potential. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

NOVEMBER 20, 2020

Read the rest of her excellent post, Normal is Over(rated) – For Now , at the Velvet Chainsaw Consulting blog. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Quick hits. “I I don’t have time” is not true.

Video 367

Video Innovation Content Technology 367

Higher Logic

MARCH 6, 2018

Use your executives’ profiles to post blogs and announcements. Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. Don’t See Value. As activity increases, so does member engagement.

How To 266

How To eBook Software Library 266

Membership Marketing

FEBRUARY 24, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. Speaking Engagements.

Tips 40

Tips Marketing Price Survey 40

Optimist Consulting

MAY 22, 2014

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. Their CEO blogged and Tweeted about it a lot too. Taking your members along with you. The starting point. Talking to members.

Project 100

Project Marketing Committee Proposal 100

Membership Marketing

MARCH 31, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ” and “What was the average percentage of your last membership dues increase across all membership categories?”

Marketing 40

Marketing Survey Price Analysis 40

YourMembership

MARCH 12, 2013

Categories: Member Engagement + Retention , Membership Management Tags: customer engagement , engaging members , gamification , member community , member engagement , yourmembership.com The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com.

Organization 150

Organization Membership Management Member Engagement Social Media 150

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. 1 CMP credit.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. MemberSuite discovered that their most visited blog post was about creating a sense of belonging and community.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

FEBRUARY 4, 2020

Your online community, AMS, CMS, marketing platform, and other tools should all be integrated and have the ability to talk to each other, passing data back and forth to make your strategy more robust and cohesive. Tip: Use marketing automation to improve targeted communications. Tip : Education paves the way to understanding.

Communications 287

Communications Tips Content Tools 287

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Wild Apricot

JANUARY 28, 2011

In January, the top rated links on AssociationJam.org were for blog posts and articles on Membership, Volunteers and Fundraising, with Technology and Social Media not far behind in the votes tally. There were also some highly rated marketing-communications articles posted in the "Other" category. read more ).

Social Media 150

Social Media Communications Technology Marketing 150

SCD Group

MAY 24, 2012

5 Tips on Integrated Marketing: Marketing the Association in the Digital Era. Five AMC professionals shared 60 ideas/tips on marketing the association in the digital age at the recent ASAE Great Ideas Conference. The ideas were shared in 5 categories: Integrated Marketing. Blogs, Websites &/or Slide Share.

Marketing 40

Marketing Tips Social Media Dallas 40

Membersuite

JUNE 2, 2021

The most common reason for not renewing is a lack of engagement, according to Marketing General Inc.’s s 2020 Membership Marketing Benchmarking Report. Members also don’t renew when their career status changes , but lower priced dues categories can help. Why Members Don’t Renew: Lack of Engagement and Value.

How To 118

How To Survey Price Examples 118

Associations Now

APRIL 11, 2019

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. In a blog post , BA Chief Economist Bart Watson writes that a member “is no longer required to have a majority of its total beverage alcohol volume in beer.

Boston 96

Boston United States Survey Industry 96

GlowGlobally

MAY 4, 2012

Market & Biz Plan. India and China Market Opportunities Highlighted at ASAE International Conference 2012. Categories: Market & Bus Planning , Uncategorized. Categories: Market & Bus Planning , Uncategorized. You may use these HTML tags and attributes: Categories. Membership. MARCOM (20).

Marketing 60

Marketing DC Washington Video 60

Associations Now

JANUARY 8, 2019

The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. In a blog post , BA Chief Economist Bart Watson writes that a member “is no longer required to have a majority of its total beverage alcohol volume in beer. Offer a member comment period.

Boston 94

Boston United States Survey Industry 94

Spark Consulting

MARCH 16, 2021

I wrote a Twitter thread to memorialize that fact, and realized I should probably have written a blog post, even though it’s not very association-y. One year ago yesterday, I went to my last in-person boxing class at Nuboxx and had my last meal in a restaurant (brunch with friends at Coconut Club at Union Market). So here it is.

Class 195

Class DC Sample Process 195

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ).

Washington 186

Washington DC Library Tips 186

Wild Apricot

OCTOBER 26, 2010

Blog posts and articles on Technology , Social Media and Leadership stories came out on top at AssociationJam.org this month, in terms of the numbers of submissions, views and reader votes, with Fundraising, Volunteers and Membership not far behind. read more ).

Social Media 150

Social Media Technology Association Management Leadership 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

Newsletter 52

Newsletter Austin Committee America 52

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ned Welch, A marketer’s guide to behavioral economics, McKinsey Quarterly, February 2010. Speaking Engagements. ” 2.

Tips 40

Tips How To Marketing Price 40

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” The answers fall into two broad categories. These are situations like the economy, competing organizations, market perceptions, and industry consolidation.

Marketing 40

Marketing Survey Tips Strategy 40