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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. If it’s the latter, it’s time to reshape your strategy. Why This Matters for Associations: The Impact of Reaching Out.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Association Brain Food: 12.15.23

Reid All About it

Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. Since associations are communities, it’s good to know what community experts believe is on the horizon. Gen Z and subscriptions. More info/register.

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Conference planning.

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Daily Buzz: Attract Millennials and Gen Z to Meetings

Associations Now

Legacy events need the support of new generations, but capturing their attention is challenging when traditional marketing methods and event agendas are no longer effective. The best way to reach millennials is to create the foundation for a great event before the event happens,” he says. “The Nonprofit Marketing Guide explains.

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Daily Buzz: Millennials’ Work Anxiety Challenges

Associations Now

Millennials deal with work-disrupting mental health issues at nearly twice the U.S. And for millennials, the effects of feeling overwhelmed bleed deeper into work than older generations. For millennial and gen Z workers, that number jumps to 30 percent. average rate—but don’t think it’s reason enough for a mental health day.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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