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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At subsequent Board meetings, revisiting that strategy was "off the table." The focus turned to deployment.

Strategy 113
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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? We’ll be chatting about it a lot in 2019, so be sure to subscribe to our blog. Nailed it.

Marketing 257
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Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185
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Create an Attendee Experience Strategy

Associations Now

Here’s how to build an AX strategy. In a post on Medium last year , Elizabeth Bloodworth had what I thought was a really great definition of AX: “The sum total of a live event attendee’s encounters, responses, and interactions with the content, sponsors, and fellow attendees before, during, and after an event.”. What does it stand for?

Strategy 100
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9 Strategies for Marketing Membership to Gen Z

Membersuite

Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. They already see many paths to success and many definitions of success. Subscribe to our Mailing List The post 9 Strategies for Marketing Membership to Gen Z appeared first on MemberSuite, Inc.

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Association Brain Food: 8.11.23

Reid All About it

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.

Chicago 195
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Unclogging Your Blog

YourMembership

YourMembership.com Blog. Unclogging Your Blog. Eighty-percent of companies (who start blogs) never post more than five blog entries. Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. What is so incapacitating about a blog?

Software 150