.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. 1 CMP credit.

Video 221

Video Certificate Review LMS 221

Associations Now

NOVEMBER 16, 2016

In 2012, when we plotted out the new Associations Now website and its slate of weekly blogs, I clearly remember my first thought when I was assigned the Membership Blog: What the heck am I going to say about association membership every week? Today marks my final post for the Associations Now Membership Blog.

Recruiting 40

Recruiting Recruitment Technology Course 40

Reid All About it

DECEMBER 9, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. Host: Training Magazine Network. More info/register.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Spark Consulting

MARCH 6, 2014

So we answered them for this blog post. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers. Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. You might describe this as a “one to two” segmentation strategy. Speaking Engagements. Tony Rossell. at Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Associations Now

MAY 31, 2017

By working together, both professions might be able to develop new lines of thinking about recruitment, retention, and engagement. There’s also the crowdfunded digital magazine Republik , which will be published in German and is set to debut in January 2018. Those same analytics can then be applied to a content strategy.

United States 70

United States Project Content Strategy 70

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Blog Archive. Good Blogs.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

FEBRUARY 7, 2018

Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruiting 49

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

JULY 25, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Unleash the Power of Market Testing in your Membership Recruitment. Blog Archive. Good Blogs. Association Blog Comments.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

NOVEMBER 9, 2016

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

Survey 86

Survey Sample Report Recruiting 86

Membership Marketing

DECEMBER 29, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Unleash the Power of Market Testing in your Membership Recruitment. Blog Archive. Good Blogs. Association Blog Comments.

Tips 40

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Membership Marketing

MAY 10, 2017

The economic benefits or establishing long-term, continuity relationships with customer (or members), was also recently documented in a study published in Forbes Magazine titled, “New Subscription Economy Index Shows Subscription Businesses Growing 9X Faster Than S&P 500 Ones.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event gamification. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Game-Changing Email Strategies to Dominate the Inbox in Q4.

Technology 43

Technology Software Cost Products 43

Membership Marketing

APRIL 7, 2011

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. We will certainly publish that in the report and I may also do a blog post on the topic. Blog Archive. Speaking Engagements. Newer Post.

Price 40

Price Survey Products Analysis 40

SCD Group

SEPTEMBER 20, 2012

I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Know your strategy to monetize the increased number of members.

Michigan 40

Michigan Revenue Content Strategy 40

SCD Group

FEBRUARY 18, 2014

Based on extensive reading of a “bunch” of association news releases, blogs and websites, it seems that most associations have forgotten the advice that all members/prospects/donors tune in to radio station WII-FM (What’s In It For Me). #2 2 Power of Repetition Repetition works and increases results. . #4 Here’s his video What do you think?

Email Marketing 40

Email Marketing eBook Communications Video 40

Beth Kanter

SEPTEMBER 28, 2015

Recruiting additional supporters through high quality content and action opportunities. Key to their strategy was using influencers. More businesses pledged their support, blogs and magazines ran articles on the idea of Keep ‘Em Wet. Their overall communications goals include: Engaging our supporters quickly.

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. So I wanted to share the three points this blog made on practical social media strategies here. Speaking Engagements. All the best!

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Member communications.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Unleash the Power of Market Testing in your Membership Recruitment. Blog Archive. Good Blogs. Association Blog Comments.

Price 40

Price Marketing Cost Survey 40

Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

New York City 60

New York City California New York Video 60

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. I didn’t have a problem with these strategies.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Trade Association CEO Blog

JANUARY 24, 2012

The role of association CEO is diverse and whether youre a volunteer or a paid staff executive director this blog is the starting line for concepts and ideas to solve your leadership challenges. I intend to employ the right staff and recruit sufficient volunteers capable of attaining our goals without burnout. Search This Blog.

Newsletter 28

Newsletter Project Maryland Michigan 28

CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. In addition, magazines and catalogs that are very visual are also being heralded all over again. Want more eyeballs on your blog and press release? Chatbots can help. What’s not to like? Add a video. Add a video.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

APRIL 22, 2022

Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. New member engagement. Amanda Kaiser says size does matter. Tue 4/26 at 12:30 p.m.

Proposal 39

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Reid All About it

APRIL 14, 2017

Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. Host: Event Manager Blog. 1 CAE credit. 1 CMP credit. More info/register. Host: ASAE.

Content 150

Content Chicago Marketing DC 150

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Newsletter/magazine articles. Content treasurers may take many forms. Following is a partial list: Guest bloggers/journalists.

Content 100

Content Newsletter Social Media Case Study 100

Higher Logic

DECEMBER 14, 2015

Different strategies will work for different communities. Are you trying to recruit new members or retain existing ones? Once you drill down on your strategy, you can start to create a plan for how to achieve it. Want to drive people to a blog post? Yikes, huh?

Georgia 120

Georgia Library Content Recruiting 120

SCD Group

JANUARY 6, 2013

In the 12 months of curating the SCDdaily blog, I’ve covered a lot of issues facing associations, association executives and association volunteers. I’ve read (and/or scanned) thousands of pages of blogs, tweets and articles (from HBR, FastCompany, Forbes, WSJ, USA Today). And, if so, when? and distributed them via snail mail.

System 40

System Social Media Content Cost 40

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). Learn how to add wellness content and features to keynotes and sessions, partner with companies that will supply subject matter experts and practitioners for your events, and incorporate strategies into each wellness offering to create maximum engagement. Yes, they do. 1 CMP credit. 1 CAE credit.

DC 221

DC Washington Content Education 221

Spark Consulting

APRIL 21, 2015

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. You can ask people to rate an article or comment on a blog post. PMH: Or if what you’re asking is: “how do I recruit people the first place?”,

millennials 150

millennials Committee Project Recruiting 150

Association Adviser

MAY 20, 2014

While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” Is technology a department, a strategy or something in between? Is technology a department, a strategy or something in between?

Technology 60

Technology How To Video Social Media 60