Association Analytics

MAY 20, 2024

Read on to discover new ways to generate non-dues revenue, including actionable case studies. Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Where do you start, and what resources do you need?

Revenue 169

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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

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Newsletter Certificate Denver Case Study 268

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Client Case Study . Audience . When should you start ? .

LMS 292

LMS Learning Management System Case Study Content 292

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. So we created opportunities for them to be guest bloggers, do case studies with us, and write product reviews. How about marketing?

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Team Marketing Case Study Products 149

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. Labels: Corporate Membership Marketing , Growing Membership. Publications.

Case Study 40

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Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

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How To Case Study Cost Revenue 169

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. – Event Marketing Strategies for Virtual and Hybrid Events. Speakers did it.

Montana 362

Montana Revenue Innovation Case Study 362

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JULY 2, 2021

WBT Systems does too. Selecting a Cloud System – A Guide for Association Executives. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: ASAE.

Technology 370

Technology Strategy System Education 370

Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action.

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 257

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JUNE 2, 2023

―Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

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Technology Chicago Education System 195

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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DC Washington Member Engagement Innovation 263

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FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. You have a full-time job, and doing systems projects isn’t it.

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 257

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Higher Logic

NOVEMBER 12, 2019

Learning Management System (LMS) / eLearning. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Read the full case study for more details on their strategy and results. Volunteering Programs. Group Management.

Tools 205

Tools Recruiting Recruitment Strategy 205

AssociationChat

JUNE 7, 2022

Transformation is Coming in the Association Management System (AMS) Market. Thinking About a New Association Management System? Case studies. The Top 6 Reasons to Join an Association. 10 Common Myths Debunked. The Association Chat Knowledge Hub provides instant access to: White papers. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

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MAY 21, 2021

The riches are in the niches, says WBT Systems. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Niche conferences. Tue 5/25 at 11 a.m. – Host: Socio.

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

WBT Systems

APRIL 3, 2018

As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. What do you need in a system to differentiate your programs? Gather supporting evidence for your case. How does the existing system help or hinder their work and their department’s work?

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Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. ” for decades now—usually amplified by panicked websites that use spammy strategies to game the system at scale.

Content 52

Content System Analysis Resources 52

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. For this kind of strategy, you need a learning management system (LMS). References? Don’t be afraid to ask for references!

LMS 282

LMS Price Team Sample 282

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APRIL 14, 2023

If you want to kick your association out of the box in which it finds comfort, give these extreme brainstorming questions from WBT Systems a try. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management.

Leadership 195

Leadership Education Revenue Strategy 195

Off Stage

JULY 12, 2010

12, 2010 - Management Case Study. Then Spring came, the market started to rebound, and the Tech Committee lost interest in the project. In the case study example, designing a website is not an activity for FSBOs and amateurs: an association needs professional help to articulate online objectives and engineer optimal results. .

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Case Study Committee Technology Innovation 40

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event.

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Certificate Price Tools Technology 284

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. 1 CAE credit.

Revenue 229

Revenue Chicago Leadership Education 229

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FEBRUARY 19, 2021

My new favorite word, it means “ jumping out of the system ,” not just thinking out of the box, but ignoring the box completely. Anne-Laure Le Cunff at Ness Labs writes, “With jootsing, a system’s rules can be used as a starting point to work against… the idea is to start from a seemingly unbreakable rule, and then… to proceed to break it.”

Revenue 322

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. Fri 10/6 at 12:30 p.m. More info/register.

Revenue 257

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OCTOBER 15, 2021

WBT Systems describes how to establish a high-performing professional development committee. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Ann Smarty, Content Marketing Institute ). Host: American Marketing Association. Presenter: Mark Bornstein, VP of Marketing at ON24.

Revenue 195

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MARCH 19, 2021

WBT Systems suggests setting aside time to reflect back on a year of pandemic winter, do some spring cleaning, tend to the plants in your care, and fertilize your soil—four activities that will renew your association spirit. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Celebrating a new season. CAE credits.

LMS 370

LMS Nashville Strategy Video 370

Nimble AMS

APRIL 23, 2020

When it’s time for a new association management software (AMS) system, you likely think about the features and functionality your organization needs. Take a look at these Nimble AMS case studies. Nimble AMS backs a strong ongoing commitment to your association’s success with the people behind both product and services.

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Case Study Software Products Team 78

WBT Systems

APRIL 10, 2018

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. Marketing strategy and other organizational strategies.

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LMS How To Learning Management System Proposal 166

Spark Consulting

JANUARY 8, 2014

” Should you focus on systems rather than goals ? Thinking about multi-channel marketing for 2014? Association Adviser shares two case studies that prove it works. An association-centric take on the most common – and commonly broken – New Year’s resolutions.

Social Media 150

Social Media Case Study Innovation Leadership 150

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MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life case studies. Linda Bowers, CTO, WBT Systems.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

Spark Consulting

APRIL 8, 2013

The basic premise is: Associations are starting to look at CRM (customer relationship management) software, either as an adjunct to or a replacement for, their more traditional AMS systems. cool technology Feature Story marketing whitepaper AMS CRM George Breeden Tom Lehman'

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Case Study Software System Technology 150