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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Another is persuading members to make time for association engagement. These ideas can also be used when reviewing the comprehensive member onboarding processes and campaigns that your organization has set up.

Chicago 259
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Association Brain Food: 2.2.24

Reid All About it

At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

See community data in the AMS, including large trends and how individual members or organizations have been interacting on the platform. Tie community activity to an individual or an organization’s larger profile to make the information more useful, and plan future strategies accordingly. Resource: Higher Logic + AACSB Case Study.

Revenue 211
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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

There was no clear way to track retention, understand satisfaction, or analyze member engagement. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project. ASAE sees this project as a reflection of a culture change in the broader association space.

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. More info/register (ASAE members only). Seems like a good place to start. Lessons from the podcast world.

Revenue 259
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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.