article thumbnail

Sometimes People Just Need to be Invited [Case Study]

Higher Logic

Pro tip: A conversion rate is the percentage of users who take a desired action, which in this case, refers to how many members joined or renewed as a result of the automation rule. These campaigns were not mutually exclusive, so these percentages are projections. For this campaign, NASN reached 4,051 people.

article thumbnail

Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 3.1.24

Reid All About it

Janna Marks at Matrix Group shares six tips for introducing new staff to your AMS. Share this one with colleagues who can build these tips into new employee onboarding. I’ve got one more tip: have them join your AMS users group and go to its events. It costs about the same as other digital advertising tactics. AMS onboarding.

Education 256
article thumbnail

Association Brain Food: 4.5.24

Reid All About it

She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Get actionable tips on how to tackle the challenges and goals of your association to achieve success. Blue ocean strategy. 1 CAE credit.

Revenue 256
article thumbnail

Association Brain Food: 2.2.24

Reid All About it

Project Success Is Up to You: Taking Your Project to the Next Level I get it. You have a full-time job, and doing systems projects isn’t it. You (the client) have critical roles and responsibilities in a project, and I bet no one’s ever sat you down to explain them. . Host: WorkerBee.TV Yet, here you are. 1 CAE credit.

article thumbnail

Association Brain Food: 2.9.24

Reid All About it

Twitter tips. Learn practical tips and actionable steps to create unique, impactful virtual experiences that resonate with your audience and align with your association’s goals. Jessica Davies at WorkLife outlines steps you can take to develop the new ‘power skill’: AI literacy. I’m still tweeting. 1 CAE credit. More info/register. .

article thumbnail

How to Make Analytics a Priority – Finally!

Association Analytics

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. Some tips to help you communicate: Be clear on assumptions.

How To 169