Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Higher Logic

AUGUST 15, 2017

They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. Somewhat more common than handwritten letters is a volunteer appreciation event at your annual conference. Hold a Volunteer Appreciation Event.

North Carolina 343

North Carolina Project Discount Leadership 343

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DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Conference/abstract management. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic society events. More info/register. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. It’s not until early September, but put NDP on your radar.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Example: “Our conference is coming up. Growing Non-Dues Revenue. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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APRIL 2, 2021

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Educational coaches. Guest: Sandy Weiss. CAE credits.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. They become warmer leads for membership or for bigger purchases, like a conference or online course. Review metrics to identify successful recruitment tactics. Content marketing is a time-saver too.

Content 93

Content Marketing Social Media Video 93

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Virtual conference sponsors. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Utah 370

Utah LMS Conference Technology 370

Association Success

JANUARY 14, 2020

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. If you’re like most job seekers, you’re neglecting a key step to land a new job. He even the John C.

Tips 107

Tips Committee Course Recruiting 107

Leading Associations

JUNE 5, 2021

Organizations simply have no system in place for identifying, recruiting, and developing volunteer leaders. A volunteer system, i.e., written processes for volunteer recruitment, training, accountability, and recognition, should be put in place as a key part of building volunteer bench strength. Do You Have a Volunteer System?

Recruiting 52

Recruiting Recruitment Committee System 52

Leading Associations

MAY 8, 2021

Organizations simply have no system in place for identifying, recruiting, and developing volunteer leaders. A volunteer system, i.e., written processes for volunteer recruitment, training, accountability, and recognition, should be put in place as a key part of building volunteer bench strength. Do You Have a Volunteer System?

Recruiting 52

Recruiting Recruitment Committee System 52

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Molly also chairs the ASAE Small Staff Associations Advisory Committee.

LMS 256

LMS Revenue Arlington Education 256

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Hear tips to recruit and retain these generations. The next edition will go live on Friday, August 4.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

OCTOBER 5, 2018

Or, rather, a telepresence attendee at an association conference and trade show. WBT Systems explains the difference between certification, certificate programs and designations , describes the benefits of these types of credentialing programs, and provides questions you should ask before deciding to offer them. TechRepublic ).

DC 170

DC Washington Tools Certificate 170

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APRIL 16, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual & Hybrid Events: Customer Stories to Inspire Your 2021 Conference. You made quick decisions, relied on instinct, and tried new things, including taking your conferences virtual! Guest: Patrick Bontinck.

Revenue 363

Revenue Strategy Team Content 363

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

MARCH 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to better connect meeting and conference attendees in virtual spaces using avatar-based platforms. If we’re being honest, most meetings and conferences we hold aren’t actually meet ings. Guest: Serena Gay.

Innovation 259

Innovation San Diego LMS Strategy 259

Spark Consulting

MARCH 6, 2014

What is the certification for volunteers at c3 organizations? PH: It’s the Certification in Volunteer Administration (CVA). Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions.

millennials 150

millennials Certificate Project Committee 150

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DECEMBER 3, 2021

Bad conference habits. Brandt Krueger has seen five of our old bad in-person conference habits rear an even uglier head in virtual conferences. It’s time to stop these knee-jerk practices in both conference settings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

JUNE 19, 2020

Virtual conference of the week. Last month, someone from ACUI said in ASAE’s Collaborate forum , “We wrapped up the virtual conference yesterday, and participants are raving.” They held their virtual conference over two afternoons and evenings in May using Hopin as the event platform and Auctria for their silent auction.

Video 221

Video Conference Revenue Industry 221

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JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore how to better prepare for virtual board and finance committee meetings and improve outcomes. Hear about out-of-the-box entertainment options that can be easily implemented in your next virtual conference or meeting.

Survey 195

Survey Newsletter Price Technology 195

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JULY 16, 2021

The prospect of effectively networking at a conference as big and chockful of options as the ASAE Annual Meeting can be overwhelming. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Fri 7/16 at 4 p.m.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 23, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. What should you do to recruit more members, increase your renewal rates, and grow your membership? Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Victoria Elliott. Mon 7/26 at 2 p.m. 1 CAE credit.

Video 195

Video Technology Content Strategy 195

SCD Group

DECEMBER 3, 2012

Annual conference and/or trade show. Political action committee donations. Certification, exams or other. So you know how much you can afford to spend to recruit and retain members. Calculating your association’s RPM may be more complex if you have additional programs and services that members buy.

Revenue 40

Revenue Michigan Certificate Committee 40

Association Adviser

JULY 28, 2016

While that may not surprise you, did you know that 23 percent of associations tell us they are inviting younger members to join their event planning committees? observed Patrick Leclerc, president & CEO of the Canadian Urban Transit Association , which has a number of tracks and events for young transit professionals at its conferences.

millennials 60

millennials Arizona Communications Atlanta 60

Association Adviser

APRIL 10, 2017

However, about a year later a recruiter called on behalf of the American Hospital Association asking me to interview for a job as an education director for one of their business units. This survey grew out of an older focus group benefit we offered to high-level sponsors at our annual conference. I thought, what do I have to lose?

Education 62

Education Certificate Course Cost 62

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MARCH 11, 2022

Virtual conference attendee’s attention. Is your virtual conference engaging enough to prevent multitasking? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual Conference and LMS Integration: Extending Conference Content. Tue 3/15 at 11 a.m.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. Self-mastery.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

APRIL 15, 2022

She also describes how data and technology can make conference and meeting participation more equitable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. DJ Johnson, FASAE, CAE, Chair of the Individual Honors Awards Committee. Quick hits. How will you use that data?

Proposal 39

Proposal Technology Revenue Marketing 39

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AUGUST 9, 2019

A series of micro-networking events at ASAE Annual hosted by the ASAE Young Professionals Committee. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about these value types and how they impact your membership recruitment and retention. Location: Columbus OH.

Columbus 39

Columbus North Carolina LMS millennials 39

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OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. . 1 CMP credit. 1 CMP credit. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221

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DECEMBER 4, 2020

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” He shares ideas to get you started with 2021 conference planning.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Certification Network Group Speakers: Donald A. Year-round attendee community. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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AUGUST 20, 2021

If you’re involved in the design or delivery of virtual/hybrid conferences or online learning programs, check out the ideas and advice shared in their post. Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Bonus idea: a competencies matrix for staff committee liaisons—brilliant!

Revenue 195

Revenue Content Resources Strategy 195