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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table. Learn more.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Association Brain Food: 8.25.23

Reid All About it

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Conference planning. Julius Solaris of Boldpush says don’t even think about planning a conference like last year’s. Membership trends.

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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. Google doesn’t look kindly on AI-infused content. Membership.

Chicago 259
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Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability.

Marketing 150
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Association Brain Food: 8.11.23

Reid All About it

But there’s no replacement for conferences. Yes, our conferences are places, but they’re also where we double-down on this feeling. Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Change management. Caputo, J.D. 2 CMP credits.

Chicago 195
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –