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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Look to create new and innovative products and services for an underserved population in your membership. Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry.

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Association Brain Food Weekly: 6.18.21

Reid All About it

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369
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@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses

GlowGlobally

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®,

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Association Brain Food Weekly: 6.25.21

Reid All About it

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. I’ll be happy to feature it as long as it’s not too product centric. Fri 6/25 at 11:30 a.m.* – DEI Practitioners Social Hour: Why Is It So Hard to Talk About Race? Virtual expo.

LMS 361
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Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Selling conference recordings and courses can seem pretty obvious and straightforward, but what else? Offer online practice tests for certificate/certification examinations. Create product bundles. Offer add-on pre- and post-conference workshops and courses. Sponsored ads on social media.

Revenue 168
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Association Brain Food: 2.9.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? 1 CAE credit.

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Make a Splash: Promoting Your New LMS and Making a Great First Impression

Blue Sky eLearn

On your official launch day, make a splash by sending an email to your entire database, posting to social media, running temporary LinkedIn ads, and including an announcement on your website homepage. flash sales for a discount off any LMS purchase or on specific products to keep your offerings at the front of people’s minds.

LMS 177