MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. It should help balance the cost vs value scale, helping to make the membership decision easier.

Discount 52

Discount Price Sample Marketing 52

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing an event strategy for member retention can yield major results–especially since 49% of marketers say engagement is the top factor in event success.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Blue Sky eLearn

SEPTEMBER 12, 2018

Integrate your eLearning content into your social media marketing strategies. One way to supercharge the engagement-boosting power of your online communities is to offer certifications, badges, and other markers of achievement for your users. Announce the session on your (print and/or audio) newsletter a week or two in advance.

Content 173

Content Member Engagement Tools Strategy 173

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. As an association professional reading this blog, you are likely providing courses or certification programs for your members. Step 1: Follow marketing best practices.

Video 70

Video Process Certificate Course 70

YourMembership

MARCH 13, 2014

Newsletter and Publication Advertising. Traditional meetings are evolving into virtual, online events as organizations look to reduce travel costs and become more inclusive to members who are geographically challenged. Conference Exhibitor and Sponsorship Item Fees. Internet Advertising. Branded Merchandise. Buyer’s Guides.

Revenue 150

Revenue Software Newsletter Certificate 150

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. Quick hits. Mon 3/22 at 3 p.m. –

LMS 370

LMS Nashville Strategy Video 370

GlowGlobally

SEPTEMBER 18, 2010

Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. Membership.

Marketing 60

Marketing Certificate Newsletter Products 60

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Higher Logic

SEPTEMBER 15, 2016

The CXPA Community has seen success for its members in multiple areas – a few resources have stood out as especially useful and often member-driven initiatives: Mentor Match program, Community Blogging, CCXP Certification, and In-Person Networking. CXPA also started using it for newsletter articles. A growing mentoring program.

Certificate 120

Certificate Texas Resources Member Experience 120

GlowGlobally

SEPTEMBER 13, 2016

Selling Certification. Certification and accreditation programs are consistently strong-performing products according to the GEI, and some participants found validation of their own efforts through the index. However, participants also found opportunities to better present and market those certifications. Jennifer R.

Certificate 60

Certificate Products Marketing Survey 60

Reid All About it

AUGUST 19, 2022

Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( We’ll address both the real costs and the impact on experiences for participants. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Quick hits. More info/register.

Technology 43

Technology Software Cost Products 43

Disciple Media

SEPTEMBER 18, 2023

Efficient email marketing tools. Efficient communication: Send newsletters, alerts, or personalized messages to members. Integration with other tools: Connect with your CRM, marketing tools, and other platforms for a holistic system. Pros: Solid member database management. Comprehensive reporting features.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

Beekeeper Group

MARCH 27, 2020

Or, perhaps airfare and hotel rates during fly-in season are cost prohibitive. If you have more time, consider developing a virtual advocate training certification program (outlined below under ‘Advocacy Academies’). Policy Briefing Newsletters, Podcasts, and Videos. Advocacy Academies.

Social Media 41

Social Media Video DC Newsletter 41

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. While tickets are an extra cost, events offer a rewarding experience that justifies the member’s purchase. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Adviser

JUNE 17, 2014

Whether it is a new employee’s first time achieving a certain sales goal, a veteran marketer recording the highest attendee registration at a trade show, or a manager’s successful direction of an important project, letting employees know that their hard work is appreciated will encourage them to continue to achieve. Free or Low-Cost Rewards.

Products 60

Products Atlanta Certificate Team 60

GlowGlobally

FEBRUARY 2, 2011

Market & Biz Plan. Categories: Market & Bus Planning. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. 2143% income per capita – the costs to deal with construction permits. 2143% income per capita – the costs to deal with construction permits.

Strategy 60

Strategy Certificate America Case Study 60

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? David Lerman, senior writer and author of the CQ Budget newsletter.

Content 39

Content Strategy Technology Analysis 39

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Certifications. Mentoring programs benefit members at all career stages. The value of face-to-face interaction.

millennials 60

millennials Arizona Communications Atlanta 60

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

NOVEMBER 4, 2022

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

Arlington Technology Case Study Revenue 39

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. Creating merchandise has a big up front cost, so you’ll want to make sure you’re only making what the people want!

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

Achieve

SEPTEMBER 23, 2021

This resource can become a core component of your digital marketing strategy in a way that is both cost-effective and viable. . You can tailor these ads to target specific goals your organization has, like getting donations, educating about a cause, recruiting volunteers, or adding subscribers to your newsletter.

Tips 72

Tips Marketing Content United States 72

.orgSource

SEPTEMBER 5, 2023

Education—Tailor personalized learning journeys, create course outlines, and aid in the development of test questions and learning materials for certification programs. Marketing tasks—Send email newsletters, track website traffic, and manage social media campaigns. Bubble , Glide , Appsheet , Webflow , and Wix.

Social Media 88

Social Media FAQ Software Technology 88

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members.

LMS 218

LMS Mooc Course Education 218

MemberClicks

JUNE 13, 2023

The Scholar : They know knowledge is power and are constantly taking courses and gaining new certifications. It will contain your membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. This is a member who is always learning. Their most loved tech?

LMS 52

LMS Certificate Learning Management System Software 52

Reid All About it

MARCH 29, 2019

MemberSuite has suggestions this week about improving your association’s certification application experience —and that also includes saving them time among other things. David Epstein (Host), Marketing Director, Bizzabo. WBT Systems shares ten ways you can help members save time while engaging with your association. Host: Bizzabo.

Arlington 170

Arlington DC Certificate Washington 170

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 65

Technology Revenue Content Social Media 65

Association Adviser

MAY 23, 2017

They also help associations finance lobbying and advocacy efforts, fund certification programs and scholarships, and invest in new tech and programs – all of which keep them relevant to members and help them fulfill their mission. Now here’s another question: True or false? Leverage the content you already have. If they’re not, find out why.

Revenue 64

Revenue Content Survey Newsletter 64

Disciple Media

DECEMBER 18, 2023

Cost-effectiveness: Consider the pricing structure and ensure it aligns with your budget and the value it offers. For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy.

Course 36

Course Case Study Social Media Project 36