Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

OCTOBER 22, 2021

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

San Diego 195

San Diego Education Social Media Content 195

GrowthZone

JUNE 21, 2021

Generate revenue. Document management. Marketing automation. Email marketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Email marketing. Manage membership data and communications. Grow membership. Simplify event and exhibit management. Member app.

System 148

System Software Directory Membership Management 148

Reid All About it

DECEMBER 1, 2023

Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register.

Arlington 268

Arlington Technology Strategy Los Angeles 268

Membersuite

MAY 25, 2021

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. You’re painfully aware of how much time is wasted because of its inefficiencies. Well…you can! And below is how. #1:

Software 170

Software Leadership Project System 170

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). But how much more? That’s where things get tricky.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Marketing education. Sponsor survey. CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

DECEMBER 18, 2020

If I had a documented personal mission—hmm, perhaps that’s a good exercise for my break—it would include something about helping others to prosper, learn and grow, which is why your comments of appreciation mean so much to me, maybe I’m doing it. Digital marketing for education programs. I love German Christmas markets.

Video 221

Video Certificate Review LMS 221

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Publications: How are Societies Approaching Innovation and Revenue Diversification? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits. Ryan Costello, Event Farm ).

Survey 195

Survey Revenue Price Team 195

YourMembership

AUGUST 15, 2016

Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides. The focus was on speed, and knowing the leverage points that will accelerate your ability to grow.

Certificate 150

Certificate Price Revenue LMS 150

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. Source of non-dues revenue. Certificates. How many certificate programs do you offer? Certifications.

LMS 81

LMS Authoring Tools Certificate Discount 81

WBT Systems

APRIL 3, 2018

Document what you learn. Document any missed opportunities because of your system’s limited functionality. See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Certification programs and digital badges. See if these issues apply.

LMS 161

LMS How To Learning Management System Project 161

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. Review and document all your processes so you know what the new software must do.

Membership Management 117

Membership Management Software Association Management Price 117

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The countdown is on! Guest: Kevin Mayeux.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

Software 52

Software LMS Certificate Learning Management System 52

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Document management. Marketing automation. Email marketing. Email marketing. E-business tools support multiple revenue streams. Education subscriptions and certifications. What is Association Management Software (AMS)? Manage membership data and communications. Streamline operations.

Membership Management 78

Membership Management Software Directory System 78

Reid All About it

AUGUST 20, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Hear how you can transform your website into a Netflix-like experience with a positive impact on your recruitment, retention and revenue. Mon 8/23 at 2 p.m. CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

Higher Logic

MAY 9, 2017

Videos, MP3 files, written documents, and recorded webinars are just a few of the options flexible LMS systems offer. Advanced and in-depth courses may require an extra payment from members, which generates non-dues revenue for your association. With the right LMS software, you can create courses for each of these learning types.

Learning Management System 220

Learning Management System System LMS Software 220

Blue Sky eLearn

OCTOBER 3, 2017

Important components include a community, association management system, marketing automation, engagement and personalization, advanced monetization, and live virtual events. From videos and documents, to test and entire courses, you have the option of having your members learn without leaving their community environment. Conclusion.

LMS 120

LMS Certificate Course System 120

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You’ll choose technology that helps you deliver the best learning experience possible to members and customers, and the maximum revenue to your bottom line.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ). Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Reid All About it

OCTOBER 1, 2021

” Contrarian marketing common sense. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Key Insights From The 13th Annual Membership Marketing Benchmark Report. Moderator: Exhibit Marketing Consultant & Author Marlys Arnold. 360LiveMedia ). Mark Schaefer ).

LMS 195

LMS Conference Technology Content 195

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Maggie Greene, Marketing Manager for Pathable, Inc. Time, for everyone, is money.

DC 221

DC Washington Content Education 221

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members.

LMS 91

LMS Learning Management System Course Case Study 91

Protech

MARCH 1, 2021

Offer fresh opportunities for partners and exhibitors to connect with your members—and boost your non-dues revenue through their sponsorships. For example: Tools such as Microsoft Teams, Slack and Yammer go beyond simple instant messaging to enable better team alignment, real-time connection and enhanced document and project sharing.

LMS 96

LMS Tools Revenue Learning Management System 96

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS 172

LMS Course Price Team 172

Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Host: American Marketing Association. Sponsorship strategy. 86 Robert’s Rules. Motion to dismiss, indeed! Quick hits.

Content 195

Content LMS District of Columbia Tips 195

MemberClicks

AUGUST 18, 2022

You can manage online content, track educational credits, issue certificates and more, all from one comprehensive interface. When we interviewed them in the spring of 2022, Adrian Amos-Honderick, Director of Marketing & Communications for FSAE said this about Classroom: “The usability is much smoother for our members.

Software 52

Software LMS Learning Management System System 52

Velvet Chainsaw

AUGUST 1, 2017

You’ve kept detailed data on content alignment with obligations, program and speaker approvals from governing boards, attendance, test scores and customer certification status. However, today, your attendance and revenue is declining. for the right target market. It’s worked for decades. You have increased competition.

Certificate 58

Certificate Education Content Revenue 58

Protech

MARCH 30, 2023

Perhaps you’re still relying on outdated methods like spreadsheets, documents, and email to manage communities and events. To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities.

Software 52

Software Association Management Directory Discount 52

MemberClicks

JUNE 13, 2023

The Scholar : They know knowledge is power and are constantly taking courses and gaining new certifications. It will contain your membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. Many associations utilize this to create non-dues revenue.

LMS 52

LMS Certificate Learning Management System Software 52

Reid All About it

SEPTEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Mon 9/13 from 1 to 4 p.m. More info/register.

Strategy 195

Strategy Content Education Tips 195

Protech

APRIL 7, 2020

So, for e xample , as part of the overall Microsoft Dynamics 365 platform ecosystem and integrated with Office 365, Power BI users can c ombine hundreds of data sets to view a full scope of internal operations , membership and future market opportunities. What is a Member Value Framework? . Closing Thoughts .

Software 78

Software Certificate Tools Team 78

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Sue Pelletier (moderator), editor, MeetingsNet. Tue 11/15 at 2 p.m. More info/register.

Handbook 239

Handbook Washington eBook DC 239