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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.

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How Your Association Can Succeed in Social Media

Virtual

Done well, using social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier. Aim for Consistency.

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An Adept Lesson in Crisis Communications on Social Media

Associations Now

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. Your IT team should take notes. And before that, the Mozilla Add-ons team started sharing out more detailed information to add-on developers via Twitter.

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Daily Buzz: Avoid These Two Common Social Media Mistakes

Associations Now

Your brand’s social media network won’t grow if you aren’t engaging with other users. Social media is about—well, being social, right? Social media is a two-way street. Another mistake brands make on social media: using the same messaging across channels. Other Links of Note.

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Association Brain Food: 3.8.24

Reid All About it

Social Media & AI Bootcamp Series 2024: Generative AI in Social Media Marketing: Wins, Pitfalls, and Everything In Between Learn about the latest social media tools, activating AI-powered capabilities across listening and automation and building an intelligent social enterprise in this disruptive landscape. .

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Association Brain Food: 11.10.23

Reid All About it

Wes Kao shares solid advice for onboarding yourself when you join a new team. Unlike social media, a mobile app serves as a centralized communication channel for your members. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s New job advice.