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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing.

Education 155
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Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186
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Top 10 Strategies for Leveraging Job Board for Unprecedented Growth  

MemberClicks

For WID, this strategic pricing adds value for existing members, posting jobs at a lower fee, while incentivizing frequent posters to join WID and experience the full suite of benefits offered by a membership. In 2023, one institution posted over 970 jobs and with their institutional pricing, only paid $2.05/post.

Idaho 52
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Association Brain Food: 7.21.23

Reid All About it

He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board. AI, inventions and work. These are good times, folks! Online community.

Atlanta 195
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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is pricing too low? Online educational courses and webinars , as well as in-person professional development classes. Set Prices Carefully. Price is often the number one question people have when buying a product or evaluating a sponsorship offer. Set your prices deliberately, based on the perceived value of each package.

Revenue 222
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Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

A learning pathway is a designated route through online classes, courses, and other educational programs that is designed to help someone achieve a learning goal, for example, prepare for a specific career or update skills. Will you offer some of the classes at conferences and other in-person events? Or blended?

How To 175
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Writing the Best Event Descriptions with Examples

MemberClicks

If you want to forestall the latter outcome, it’s time to improve your marketing today. The channels through which you market to each group will differ. It’s critical to figure this out so that you can market effectively, without wasting money. First, a brief note on pricing. What is an event description?

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