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What is a marketing plan & five steps to write one

Freestone

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

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Association Brain Food: 10.13.23

Reid All About it

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. Brighten up a chilly day with green seasoning baked vermilion snapper —or the fish fillets of your choice, American, of course.

Revenue 274
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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association communityGenerative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Annual conferences. Google doesn’t look kindly on AI-infused content. Membership. IYKYK) | by B. Fri 6/7 at 4 p.m.

Chicago 205
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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 257
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 274
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Association Brain Food: 9.22.23

Reid All About it

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”

LMS 268
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.